Honor Teams With ARRI on Magic9 Pro Max
Honor's new flagship smartphone adds ARRI color tools aimed at professional-grade video capture.
Updated on Nov. 4, 2026 in Consumer Electronics
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Honor has partnered with German camera maker ARRI to bring its color science to the Magic9 Pro Max smartphone. The phone is scheduled for a global debut.
Why it matters
The partnership brings cinema-oriented color tools from ARRI, known for its Alexa cameras, into a consumer smartphone. It signals a push by smartphone makers to compete on video quality as well as still photography.
The Magic9 Pro Max pairs a pair of 200MP imagers with ARRI Image Science color pipeline and 10-bit ARRI Wide Gamut 3 capture with APV 4:2:2 chroma sampling. Independent performance testing has not yet been reported.
The players
Honor
Honor is a Chinese smartphone brand that is positioning the Magic9 Pro Max as a video-focused flagship.
ARRI
ARRI is a German camera manufacturer known for its Alexa cinema cameras and color science used in professional film production.
The details
The phone includes a customizable AI Button and a dedicated camera control key, and its camera app can apply a LUT while recording log footage. Its single-piece metal chassis uses a rear cutout that holds a glass insert for wireless charging. The bundled charger uses a USB-A port rather than USB-C.
Timeline
The Magic9 Pro Max is scheduled for a global debut, with no specific date given in the source.
Los Angeles is the site of Honor's launch event for the device.
The Tech Race
The partnership extends ARRI's Alexa cinema color pipeline into a consumer phone, placing Honor in a competitive push among smartphone makers to differentiate on video quality. It follows the broader trend of smartphone brands pursuing professional-grade imaging credentials to compete with dedicated cinema hardware.
Users who shoot video on the Magic9 Pro Max could apply ARRI LogC3 LUTs directly in the camera app while capturing log footage. The bundled 100W charger uses a USB-A port, which may require different cables for owners who already use USB-C accessories.
The takeaway
Video-focused phone features built on professional camera color science may become a standard differentiator as flagship phones compete on imaging. Buyers evaluating video capture should weigh color pipeline support alongside sensor specifications.
Further reading
Explore more coverage in our Consumer Electronics section.
Source note: This article includes information reported by GSM Arena.
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