ESW Powers Moon Boot's Global E-Commerce Operations
Moon Boot is moving its online storefront to Shopify while ESW handles fulfilment, shipping, returns and merchant of record services across seven markets.
Updated on Nov. 5, 2026 in Retail
ESW has partnered with Tecnica Group to provide Moon Boot an end-to-end e-commerce solution covering fulfilment, shipping, returns, merchant of record services, localisation and B2B2C operations. Moon Boot is concurrently migrating its e-commerce operations from Salesforce Commerce to Shopify, with Arsenalia acting as systems integrator.
Why it matters
The arrangement bundles cross-border logistics and in-market operations into a single provider, which can simplify selling to customers in multiple countries. Moon Boot is already live with ESW in seven markets, and the partnership is planned to be extended to other Tecnica Group brands.
Moon Boot now operates with ESW across 7 countries, covering the United States, France, Germany, Italy, the United Kingdom, Canada and Spain. Financial terms of the partnership and the Shopify migration timeline were not disclosed.
The players
ESW
ESW is a cross-border e-commerce logistics and fulfilment provider that handles international shipping, returns and merchant of record services for brands selling into multiple markets.
Moon Boot
Moon Boot is a footwear brand known for its puffy winter boots, owned by the Italian sports group Tecnica Group.
Arsenalia
Arsenalia is a Shopify systems integrator acting as the implementation partner for Moon Boot's replatforming from Salesforce Commerce to Shopify.
The details
ESW provides Moon Boot with fulfilment, shipping and returns, merchant of record services, and localisation with B2B2C capabilities. The model combines international fulfilment and logistics with cross-border infrastructure, while Arsenalia leads the Shopify replatforming alongside Tecnica Group and ESW.
Timeline
November 4, 2026: The RTIH Innovation Awards ceremony was held in Central London.
November 5, 2026: The announcement of the ESW and Moon Boot partnership was published.
Market Landscape
Moon Boot's move from Salesforce Commerce to Shopify reflects a wider pattern of footwear and apparel brands replatforming their storefronts while outsourcing cross-border logistics. The arrangement positions the Tecnica Group brand to compete in international direct-to-consumer sales without building its own fulfilment network in each country.
Shoppers buying Moon Boot online in the seven covered markets will be served through ESW's fulfilment, shipping and returns network. The change in storefront platform may alter checkout and account experiences as the Shopify migration proceeds.
The takeaway
Brands expanding across borders can use outsourced merchant of record and fulfilment services to sell in multiple countries without building local operations from scratch. For shoppers, the practical result is a more consistent buying and returns experience across markets.
Further reading
Explore more Retail coverage for context on how brands are reshaping their online sales operations.
Source note: This article includes information reported by Retail Technology Innovation Hub.
