UYN Adds Two US Sales Agencies
Italian technical sportswear brand UYN has appointed two independent agencies to represent its products across the Rockies and New England.
Updated on Nov. 5, 2026 in Skiing
UYN, an Italian technical sportswear brand that makes baselayers, socks and apparel from plant-based and natural materials, has added two independent sales agencies in the United States. Bonnie & Hyde will represent UYN across the Rockies, and Green Mountain Sales Group will cover New England, with both partnerships beginning with the Fall/Winter 2027 season.
Why it matters
The appointments expand UYN's distribution footprint in the US ski and outdoor market through regional representation rather than a single national channel. The move comes as the brand promotes its use of plant-based biomaterials in place of petroleum-based fibers.
UYN has added two independent US sales agencies, with Bonnie & Hyde covering seven states across the Rockies and Green Mountain Sales Group covering six New England states. The brand outfits eight European national ski teams, but the financial terms and expected sales volumes of the new agencies have not been disclosed.
The players
UYN
UYN is an Italian technical sportswear brand that creates baselayers, socks and apparel and outfits eight European national ski teams on the World Cup and Olympic stage.
Bonnie & Hyde
Bonnie & Hyde is a family-run sales agency based in Eden, Utah, led by Jeff, Bonnie and Dakota Hyde, that will represent UYN across the Rockies.
Green Mountain Sales Group
Green Mountain Sales Group is a sales agency led by Will Masson, Michele Ross and Ivar Dahl that will represent UYN throughout New England.
The details
UYN engineers its apparel on seamless machines with body-mapped zones designed for warmth, breathability and fit, and replaces petroleum-based fibers with plant-based biomaterials and natural fibers. Bonnie & Hyde, a family-run agency based in Eden, Utah, is led by Jeff, Bonnie and Dakota Hyde, while Green Mountain Sales Group is led by Will Masson, Michele Ross and Ivar Dahl.
Timeline
Fall/Winter 2027 season: agency partnerships begin
The Tech Race
UYN's push into the US through regional agencies extends its plant-based biomaterial baselayers, which replace petroleum-based synthetic fibers in technical ski apparel, into markets dominated by established synthetic-fiber competitors. The expansion positions the brand against rival sportswear makers competing for ski-team and retail distribution in the Rockies and New England.
The agency partnerships do not change current product availability, which begins with the Fall/Winter 2027 season. Skiers in the Rockies and New England will be able to find UYN gear through these regional representatives once the season starts.
The takeaway
Regional sales agencies are a way for smaller technical apparel brands to build a US presence without a national distribution network, and buyers should watch which retailers carry the line once the Fall/Winter 2027 season begins.
Further reading
Explore more Skiing coverage for context on the ski apparel market.
Source note: This article includes information reported by Sgbonline.
