Bengals Court Spanish Fans Ahead of Madrid Game
Head coach Zac Taylor urged Spanish supporters to adopt Cincinnati gear and the 'Who Dey' greeting before Sunday's matchup against the Atlanta Falcons.
Updated on Nov. 5, 2026 in Football
Cincinnati Bengals head coach Zac Taylor encouraged Spanish fans to wear Bengals gear and use the greeting 'Who Dey' ahead of the team's game against the Atlanta Falcons in Madrid on Sunday. The Bengals' visit marks an effort to build a fan base in Spain.
Why it matters
The Bengals are playing in Madrid, a market where no La Liga team uses orange and black as primary colors, making brand recognition a key challenge. The outreach reflects the NFL's broader push to expand its international audience beyond traditional markets.
The game kicks off at 9:30 a.m. ET, and the Bengals last played an international game in London in 2019. Only four major American sports teams, including the Bengals, use orange and black as primary colors.
The players
Zac Taylor
Zac Taylor is the head coach of the Cincinnati Bengals of the National Football League.
Cincinnati Bengals
The Cincinnati Bengals are a professional American football team based in Cincinnati, Ohio, competing in the National Football League.
Atlanta Falcons
The Atlanta Falcons are a professional American football team based in Atlanta, Georgia, competing in the National Football League.
The details
Taylor spoke with local and international media on Thursday, and a Spanish reporter asked what makes the Bengals brand identifiable to potential new fans. Taylor's response centered on encouraging supporters to adopt the team's colors and its 'Who Dey' cheer.
Timeline
Thursday: Taylor speaks with media about the Bengals brand in Spain.
2019: The Bengals last played an international game, in London.
Sunday: The Bengals face the Atlanta Falcons in Madrid at 9:30 a.m. ET.
Roadmap
The Bengals' trip to Madrid follows their 2019 international game in London, extending the franchise's recent pattern of playing overseas. The team's emphasis on brand identity echoes the NFL's wider effort to grow its audience in markets where American football is less established.
The Bengals play the Falcons in Madrid at 9:30 a.m. ET on Sunday, a start time that fans in North America will need to plan around. Fans following the team from abroad can use the game as a reference point for tuning in to the Bengals' international schedule.
The takeaway
For fans outside the United States, the Bengals' Madrid trip offers a practical starting point: learn the team's colors and cheer before the 9:30 a.m. ET kickoff on Sunday.
Further reading
For more on the league's broader international push, explore our Football coverage.
