Amazon in Talks to Acquire Decart
The reported deal, valued near $7 billion, would bring the Israeli startup's real-time video and simulation models into Amazon's AI infrastructure push.
Updated on Nov. 5, 2026 in Artificial Intelligence
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Amazon is reportedly in talks to acquire Decart for close to $7 billion, according to the report. Decart makes Lucy, a model that edits live video in real time, and Oasis, which generates simulated environments used to train robots and self-driving systems.
Why it matters
Anthropic explored buying Decart in August before walking away after due diligence, showing the startup has drawn interest from major AI players. Amazon's interest is tied to its push to build alternatives to Nvidia GPUs and cut infrastructure costs.
Decart's tools are built to make AI models run faster and more efficiently across Nvidia GPUs, Google TPUs and Trainium chips. AWS gave Decart early access to its Trainium3 chips in 2025, and the company employs fewer than a hundred people.
The players
Amazon
Amazon is the e-commerce and cloud computing company whose AWS unit operates the Trainium chips and is pursuing alternatives to Nvidia GPUs.
Anthropic
Anthropic is an AI safety company that develops the Claude family of large language models and previously explored acquiring Decart before walking away.
Decart
Decart is an Israeli AI startup, based in Tel Aviv, that builds real-time video editing and simulated environment models.
The details
Decart's founders reportedly rejected a higher Nvidia bid for Anthropic, and Anthropic was considering folding Decart's team into its inference and performance organization before abandoning the deal. The startup closed a $300 million funding round in May backed by Nvidia, Adobe and Toyota.
Timeline
2025: AWS gave Decart early access to Trainium3 chips.
May: Decart was valued at just under $4 billion after a $300 million round.
August: Anthropic explored buying Decart for around $6 billion.
September: Anthropic abandoned its roughly $7 billion Decart deal.
November 5, 2026: Reports of Amazon's talks to acquire Decart were published.
The Tech Race
Amazon's reported interest in Decart reflects its effort to build alternatives to Nvidia GPUs, which have dominated AI accelerator hardware. The competition for efficiency tooling that runs across Nvidia, Google TPU and Trainium chips signals an arms race among cloud providers to lower inference costs.
If the deal proceeds, Decart's real-time video editing and simulation tools could become part of Amazon's cloud services, affecting developers who build on AWS. Users would see changes in how quickly AI models respond, though no pricing or product changes have been announced.
The takeaway
Watch whether Amazon confirms terms, since a completed deal would signal how cloud providers are investing in efficiency software to reduce dependence on Nvidia hardware. Developers relying on AI model speed should track announcements from both Amazon and Decart.
Further reading
For broader context on the AI chip and model competition shaping deals like this, explore Artificial Intelligence coverage.
Source note: This article includes information reported by Startup Fortune.
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