Association of Event Organisers Appoints TEMBO
The Association of Event Organisers has named TEMBO as its marketing training partner to support member marketing teams.
Updated on Nov. 5, 2026 in Marketing
The Association of Event Organisers (AEO) has appointed TEMBO, a specialist event-industry partner, as its marketing training partner. TEMBO will deliver marketing training sessions for AEO members in early 2027.
Why it matters
The appointment strengthens the skills support available to marketing teams across AEO's membership. It gives members structured access to training on event marketing strategy and practical use of AI.
The partnership has no disclosed financial terms or quantitative metrics in the source. Training sessions are scheduled for early 2027, with no session count or attendance targets reported.
The players
Association of Event Organisers (AEO)
The Association of Event Organisers is a trade body representing event organisers and the wider events industry.
TEMBO
TEMBO is a specialist event-industry partner providing marketing and content training, consultancy, content, and marketing support services.
The details
TEMBO will offer foundation courses on copywriting and introduction to event marketing, plus practitioner-level sessions on event marketing strategy and practical AI for event marketing. The training sessions will be shaped by the AEO Development Board and AEO's marketing group, and TEMBO will share blogs, white papers, and insight content promoted across AEO's website, newsletter, and social channels.
Timeline
Early 2027: TEMBO delivers marketing training sessions for AEO members.
Throughout 2027: TEMBO shares blogs, white papers, and insight content.
Market Landscape
Trade associations are increasingly building structured marketing education for their members, and this partnership adds AI-focused training to that trend. It positions AEO's members to build marketing skills alongside a wider industry shift toward AI-assisted promotion.
Marketing staff at AEO member organisations will gain access to training in copywriting, event marketing strategy, and practical AI tools. The programme gives teams a structured route to build these skills over the coming year.
The takeaway
Marketing teams can use the upcoming training to sharpen copywriting and adopt AI tools for event promotion. Following TEMBO's published blogs and white papers offers ongoing practical insight throughout 2027.
What happens next
TEMBO's marketing training sessions for AEO members are scheduled for early 2027.
Further reading
Explore more on Marketing to see how event organisers are building their promotional skills.
Source note: This article includes information reported by Exhibitionnews.
