ETG to Unveil Expanded Marketing Hub at WTM
Emerging Travel Group will present expanded advertising solutions for travel brands at World Travel Market London 2026.
Updated on Nov. 2, 2026 in Advertising
Emerging Travel Group will present an expanded Marketing Hub at World Travel Market London from November 3-5, 2026, offering travel brands advertising across social media, display, video, connected TV, digital out-of-home and audio channels. The platform, which was launched in September 2026, uses the group's first-party travel data and now includes influencer marketing through a partnership with Rippla.
Why it matters
The expansion gives hotels, tourism organizations and airlines a way to reach travelers and industry professionals based on travel interests and demonstrated intent to travel. Representatives will discuss potential advertising partnerships at the exhibition.
The Marketing Hub draws on a network of more than 110,000 travel professionals across 180 countries. Performance results and pricing for the expanded services have not been disclosed.
The players
Emerging Travel Group
Emerging Travel Group is a travel technology company that operates the RateHawk, ZenHotels and Roundtrip brands and runs the Marketing Hub advertising platform.
Rippla
Rippla is an influencer marketing company whose partnership with Emerging Travel Group extended the Marketing Hub into influencer campaigns.
The details
Emerging Travel Group, which operates the RateHawk, ZenHotels and Roundtrip brands, is expanding its Marketing Hub to cover social media, display, video, connected TV, digital out-of-home and audio advertising. The service supports campaigns from media planning and audience targeting through to performance reporting and analysis.
Timeline
September 2026: ETG Marketing Hub launched with initial advertising opportunities across group and external channels.
November 3-5, 2026: Expanded Marketing Hub presented at WTM London 2026 at ExCeL London.
Industry Positioning
The expansion extends travel advertising built on first-party booking data into video, connected TV and influencer channels. It places Emerging Travel Group among travel platforms competing to sell audiences directly to hotels and airlines rather than relying solely on search-based advertising.
Travel brands looking to reach travelers can now buy campaigns across more formats through a single platform. Travelers may see more targeted travel ads across social, video and streaming channels.
The takeaway
Travel advertising is shifting toward platforms that combine booking data with a wider range of formats, which may change how brands plan their campaigns.
What happens next
Emerging Travel Group representatives will present the expanded Marketing Hub and discuss potential advertising partnerships at WTM London, November 3-5, 2026.
Further reading
For more on how travel brands buy audiences, see Advertising coverage.
