Microlise Names Patrick Viney Asia-Pacific Sales Director
The appointment adds sales leadership as Microlise expands its grocery, retail and FMCG focus across the region.
Updated on Nov. 4, 2026 in Business Strategy
Microlise has appointed Patrick Viney as Regional Sales Director for Asia-Pacific, where he will lead regional sales strategy. The move forms part of a wider investment in regional leadership, sales and marketing.
Why it matters
The appointment strengthens Microlise's sales leadership in Australia and New Zealand as transport and logistics operators face pressure to improve fleet safety, meet compliance requirements and lift efficiency.
Viney has more than 30 years of sales and leadership experience across technology, telecommunications, retail, supply chain and logistics. The announcement does not disclose regional revenue targets or the size of the expanded sales team.
The players
Microlise
Microlise is a UK-based provider of telematics and fleet management technology serving transport and logistics operators.
Patrick Viney
Patrick Viney is a sales and logistics executive with prior senior roles at Telstra Enterprise, NTT Australia and JDA Software.
The details
Viney previously held senior roles at Telstra Enterprise, NTT Australia and JDA Software, now Blue Yonder, and earlier worked on the customer side at Woolworths. He will work with customers on operational issues affecting fleet and logistics businesses, and with product and leadership teams as customer requirements shape development.
Timeline
November 4, 2026: Microlise announces Viney's appointment as Asia-Pacific sales director.
Market Landscape
Microlise is targeting grocery, retail and fast-moving consumer goods markets in Australia and New Zealand, along with wholesale, chilled logistics and other large-fleet segments. The move positions the company to compete for fleet telematics business in a region where established logistics software vendors already hold customer bases.
For fleet operators in Australia and New Zealand, a stronger regional sales presence may mean more local support for telematics tools that track safety and compliance. Buyers should compare vendor offerings on pricing and service before committing to new fleet systems.
The takeaway
Regional sales leadership is often the first sign of how a technology vendor plans to win customers in a new market. Operators evaluating fleet tools should ask how a provider will support compliance and efficiency needs locally.
Further reading
Explore more on Business Strategy for context on how companies build regional sales leadership.
