Arctic Wolf Promotes David Hayes to APJ Sales Head
Arctic Wolf has named David Hayes regional vice president of sales for Asia Pacific and Japan, alongside a related engineering promotion.
Updated on Nov. 4, 2026 in People
Arctic Wolf promoted David Hayes to APJ regional vice president of sales and Steve Hunter to APJ regional vice president of engineering. Hayes had previously been promoted to APAC head of sales in March 2025 after joining the company in October 2022.
Why it matters
The promotions expand regional leadership for the cybersecurity company across Asia Pacific and Japan. They show how a regional sales role at the company can move up to broader oversight of the region.
Hayes has spent four years at Arctic Wolf, including about two and a half years before his APAC promotion in March 2025. The announcement did not disclose revenue targets or team sizes for the new APJ roles.
The players
Arctic Wolf
Arctic Wolf is a cybersecurity company that provides managed detection and response services to organizations.
David Hayes
David Hayes is a sales executive who previously held roles at Lacework, Puppet, NetScout Systems, and Juniper Networks.
Steve Hunter
Steve Hunter previously served as Asia Pacific director of engineering at Arctic Wolf before his promotion.
The details
Hayes started at Arctic Wolf in October 2022 as sales director for Australia and New Zealand with no partners or customers on the books. He announced the new role on LinkedIn, and he previously held positions at Lacework, Puppet, NetScout Systems, Juniper Networks, Uecomm, Intertech, and Nebula.
Timeline
October 2022: Hayes joins Arctic Wolf as Australia and New Zealand sales director.
March 2025: Hayes is promoted to APAC head of sales.
August: Arctic Wolf launches its partner-led Cyber AI Readiness Accelerator program.
November 4, 2026: Hayes and Steve Hunter's APJ promotions are reported.
Market Landscape
The promotions come as Arctic Wolf builds out its partner-led Cyber AI Readiness Accelerator program. Expanding regional leadership in sales and engineering reflects the company's push to grow in the competitive Asia Pacific and Japan cybersecurity market.
For customers and partners in Asia Pacific and Japan, the leadership changes may shift who they work with on sales and engineering matters at Arctic Wolf. The announcement does not describe changes to pricing, product availability, or service terms.
The takeaway
Regional promotions often signal where a company is placing its growth bets. Tracking leadership moves like these can help partners and job seekers understand where a cybersecurity firm is investing next.
Further reading
Explore more People coverage to see how executive moves like this one shape the companies they join.
