Kidscorp Names Brenda Bisner US Managing Director
The youth-focused ad-tech platform has appointed Bisner to lead its US team, reporting to co-founder and CEO Demian Falestchi.
Updated on Nov. 4, 2026 in Advertising
Live Poll
Do you trust companies that advertise directly to children and teens?
Kidscorp, a youth-focused ad-tech platform, has named Brenda Bisner managing director for the United States. Bisner, formerly chief content officer at Kidoodle.TV, will report to co-founder and CEO Demian Falestchi.
Why it matters
The appointment places an executive with content and partnership experience at the helm of Kidscorp's US operations as the company pursues growth in a market with more than 70 million children and teenagers. It also follows Bisner's departure from Kidoodle.TV after its parent company, A Parent Media Co, was placed in receivership.
Kidscorp's U18 Advertising OS spans YouTube, connected TVs, games and apps across the full advertising cycle, while the US market alone includes more than 70 million children and teenagers. The company has not disclosed US revenue or customer figures under the new appointment.
The players
Kidscorp
A youth-focused ad-tech platform founded in 2015 that has expanded from Argentina into Mexico, Colombia, Brazil, Chile, Peru and the US.
Brenda Bisner
A children's media executive with 28 years of experience who previously served as chief content officer at Kidoodle.TV.
Demian Falestchi
Co-founder and chief executive of Kidscorp, to whom Bisner will report.
The details
Brenda Bisner will lead Kidscorp's US team, drawing on experience at Kidoodle.TV where she led acquisitions, content strategy and partnerships and served as chief content officer. Bisner brings 28 years of experience helping children's content find audiences.
Timeline
2015: Kidscorp is founded and launches in Argentina.
Less than three months before her appointment: Bisner leaves Kidoodle.TV after its parent company, A Parent Media Co, is placed in receivership.
November 4, 2026: Kidscorp names Bisner managing director, US.
Industry Dynamics
Kidscorp's push into the US follows the expansion of youth-directed advertising across YouTube, connected TVs, games and apps, a channel mix its U18 Advertising OS is built to cover end to end. The move comes as specialized youth ad-tech platforms seek to scale beyond their home markets.
For parents and brands, the expansion of youth-focused ad platforms affects how advertising reaches children across streaming, gaming and app environments. The source does not detail changes to consumer-facing products or pricing.
The takeaway
Youth-focused advertising is becoming a distinct segment of the ad-tech market, and leadership changes at specialized platforms signal how companies plan to scale. Advertisers and industry watchers can track how Kidscorp's US strategy develops under Bisner.
Further reading
Explore more industry coverage in Advertising to see how youth-focused ad platforms are growing.
Live Poll
Do you trust companies that advertise directly to children and teens?
