Roblox Names Joel Neoh Regional Managing Director
The veteran entrepreneur steps into the leadership role to oversee company strategy across Southeast Asia and Oceania.
Updated on Oct. 30, 2026 in People
Live Poll
Do you believe major gaming platforms benefit the development of local creative communities?
Roblox has appointed Joel Neoh as the managing director for Southeast Asia and Oceania. Neoh, who joined the gaming platform in October 2026, will focus on scaling local developer and creator businesses.
Why it matters
The appointment signals a commitment to long-term growth within the region as the platform seeks to align local operations with global priorities. It follows a period of significant user growth for the digital platform.
Roblox reported 138 million daily active users globally during the third quarter of 2026. The company is now leveraging Joel Neoh's 20 years of experience in technology businesses to drive regional engagement.
The players
Joel Neoh
He is the new managing director for Southeast Asia and Oceania and the founder of companies including GroupsMore and Fave.
Roblox
It is a global online platform that allows users to create and play games, reporting 138 million daily active users in late 2026.
Pine Labs
This merchant platform provider acquired Fave in 2021 as part of its expansion in the financial technology sector.
The details
Neoh previously founded the technology companies GroupsMore and Fave, the latter of which was acquired by Pine Labs in 2021. In his new capacity, he is tasked with overseeing regional strategy and supporting local creators to help them scale their businesses.
Timeline
Pine Labs acquired Fave in 2021.
Roblox recorded 138 million daily active users during the third quarter of 2026.
Joel Neoh joined the company in October 2026.
Market Landscape
The hiring of a veteran entrepreneur aligns with the ongoing expansion of global gaming platforms into the Asia-Pacific market. This strategy positions the company to compete more effectively for regional market share by tailoring its ecosystem to local developer needs.
Users in Southeast Asia and Oceania may see increased support for regional content and expanded business opportunities for local creators. The leadership change is intended to streamline the platform's presence, potentially leading to a more localized experience for developers.
The takeaway
The move underscores the growing importance of the Southeast Asian and Oceanian markets to major digital platforms. Hiring established regional leaders remains a common strategy for global companies looking to foster sustainable growth in foreign markets.
Further reading
Learn more about executive shifts in the industry by visiting the People section.
Live Poll
Do you believe major gaming platforms benefit the development of local creative communities?
