FIT House of Brands Opens 25 New Studios
The franchise group expanded its global studio network in the third quarter of 2026 across seven countries, including its first studio in Colombia.
Updated on Nov. 4, 2026 in Openings & Closings
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FIT House of Brands opened 25 new studios across seven countries in the third quarter of 2026. The openings brought its network to nearly 1,500 studios in 58 countries.
Why it matters
The expansion reflects the franchise group's push to grow its footprint and attract new franchise partners. A limited-time incentive for partners who sign for two studios is designed to lower upfront investment.
FIT House of Brands opened 25 studios in Q3 2026, including 16 FS8 locations, bringing its network to nearly 1,500 studios in 58 countries. The source does not report closures, so the net growth figure is unavailable.
The players
FIT House of Brands
A franchise company headquartered in Austin, Texas, that operates fitness brands including F45 Training, FS8, and VAURA Pilates.
F45 Training
A high-intensity group fitness franchise brand that expanded into Colombia as its 58th country.
Johan Cediel
A local partner leading the franchise group that opened the first F45 Training studio in Colombia.
The details
F45 Training launched in Colombia, its 58th country, with a studio in Bogotá's La Cabrera neighborhood led by local partner Johan Cediel. VAURA Pilates reached 10 studios worldwide with its first Indonesian studio in Jakarta.
Timeline
July 2026: An FS8 studio in South McKinney, Texas, opened under first-time franchise owners.
Q3 2026: 25 new studios opened across seven countries.
Fall 2026: F45 Training opened its first Colombian studio in Bogotá.
December 31, 2026: Deadline to sign for two studios under the limited-time incentive.
Market Landscape
The openings extend a pattern of boutique fitness franchises using multi-brand portfolios to enter new national markets. FIT House of Brands is positioning for an aggressive US and global growth push in 2027.
Prospective franchise partners who sign for two studios before December 31, 2026, can reduce upfront investment under the limited-time incentive. Fitness customers in new markets such as Bogotá may gain access to these brands' workouts as studios open.
The takeaway
Franchise incentives with firm deadlines can shape when prospective owners commit capital. Watching the December 31, 2026 cutoff will show whether the company's 2027 growth push accelerates in the coming months.
What happens next
FIT House of Brands' limited-time franchise incentive expires on December 31, 2026, and the company has announced a planned aggressive US and global growth push in 2027.
Further reading
For more on store and studio launches, browse Openings & Closings.
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