Fever Named Global Ticketing Partner for Jumping League
The Premier Jumping League has appointed Fever to run ticketing for all nine events in its inaugural season beginning in April 2027.
Updated on Nov. 4, 2026 in Equestrian
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Would you attend a live showjumping event if tickets were easy to buy?
The Premier Jumping League, a new team showjumping competition, has appointed Fever as its global ticketing partner. Fever will sell tickets for all nine events in the league's first season, which begins in April 2027.
Why it matters
The league aims to bring elite showjumping to new and more diverse audiences, and the Fever partnership is central to that goal. Fever's distribution network across North America, Europe and the Middle East gives the league access to these regions.
The league will field 16 teams across nine events with $100m in guaranteed prize money each season. Entry is open to the top 250 riders by world ranking points, though how many will qualify in practice has not been disclosed.
The players
Premier Jumping League
A new team showjumping competition that has received series approval from the FEI, the sport's international governing body, and is built around team-based competition with a free-to-view broadcast model.
Fever
A ticketing and demand-generation platform that reaches audiences across more than 55 countries and is now the league's global ticketing partner.
Aurora Media Worldwide
A media production company named host broadcast production partner for the league on a three-year deal.
The details
Fever will use its demand-generation technology and distribution network to sell tickets to audiences in North America, Europe and the Middle East. The league's format includes a regular season, a midseason transfer window, a Semi-Final and a Final, with host cities confirmed in Hamburg and Saint-Tropez and an opening event in Las Vegas.
Timeline
April 2027: Premier Jumping League's first season begins.
Roadmap
The league's FEI series approval places it inside the established international showjumping framework while it pursues a commercial model built around free-to-view broadcasting and guaranteed prize money. Its push into new markets reflects a broader effort in equestrian sport to reach audiences beyond its traditional base.
Fans in North America, Europe and the Middle East will be able to purchase tickets for league events through Fever. Viewers can watch broadcasts free of charge under the league's free-to-view model.
The takeaway
A new showjumping league is betting that free broadcasts and guaranteed prize money can widen the sport's audience. Its first season will test whether that model draws fans beyond the sport's traditional base.
What happens next
The league's first season begins in April 2027, with nine events scheduled.
Further reading
For more on the sport, explore the Equestrian section.
Live Poll
Would you attend a live showjumping event if tickets were easy to buy?
