Andrew Fitzsimons Hair Winds Down Brand
The eponymous hair care label, launched in 2022, officially ceased operations in February 2026.
Updated on Nov. 4, 2026 in Beauty
Andrew Fitzsimons shuttered his eponymous hair care brand, Andrew Fitzsimons Hair, which officially wound down in February 2026. A spokesperson confirmed the closure, and Fitzsimons declined to comment on it.
Why it matters
The closure ends a brand that debuted with 27 affordable products sold across the U.K., U.S. and Germany. It follows Fitzsimons' 2024 purchase of the label from the incubator Maesa.
The brand launched in 2022 with 27 products, all priced under $20, and was stocked at Boots in the U.K. and Ireland, Ulta Beauty in the U.S. and Müller in Germany. A spokesperson confirmed the wind-down in February 2026, but the reasons for the closure were not disclosed.
The players
Andrew Fitzsimons
Fitzsimons is the founder behind the eponymous hair care label, who bought the brand from Maesa in 2024 and declined to comment on its closure.
Maesa
Maesa is a beauty incubator that partnered with the brand at its 2022 launch before selling it to Fitzsimons in 2024.
The details
Andrew Fitzsimons Hair debuted in 2022 in partnership with the incubator Maesa, and Fitzsimons bought the brand in 2024, setting up a headquarters in Ireland and tapping Caroline Dalton as chief executive officer. The brand's most recent Instagram post dates to October 2025 before its official wind-down in February 2026.
Timeline
2022: Brand launches with 27 products in partnership with Maesa.
2024: Fitzsimons acquires the brand from Maesa.
October 2025: Most recent post on the brand's Instagram account.
February 2026: Brand officially winds down.
Market Landscape
The closure illustrates the pattern of incubator-backed beauty brands, such as those developed through Maesa, being sold to founders and later shut down. It highlights how affordable, mass-retail launches sold through chains like Boots, Ulta Beauty and Müller can fail to sustain a standalone brand.
Shoppers who bought Andrew Fitzsimons Hair products at Boots, Ulta Beauty or Müller should not expect new stock from the brand. Remaining products may still appear at retailers, but the brand's official operations have ended.
The takeaway
Affordable beauty launches built on incubator partnerships can change hands quickly, so shoppers relying on a specific brand's continued supply may want alternatives ready. Checking retailer stock and brand announcements can help avoid being left without a preferred product.
Further reading
For more on the category, explore the latest in Beauty.
Source note: This article includes information reported by WWD.
