World Branding Awards Honor Global Winners at Palace
The 21st edition of the awards recognized brands across Global, Regional, and National tiers after voting by more than 105,000 consumers.
Updated on Nov. 3, 2026 in Tea
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The 2026-2027 World Branding Awards ceremony was held at Hampton Court Palace, marking the awards' 21st edition. Brands were honoured across Global, Regional, and National tiers, with fewer than 10 brands from each country declared Brand of the Year.
Why it matters
The awards draw on brand valuation, consumer market research, and public online voting, giving readers a sense of which brands are gaining recognition across more than 62 countries. The results reflect how consumer perception is weighed alongside financial and market measures.
More than 2,000 brands from 62 countries were nominated, and over 105,000 consumers took part in voting. Fewer than 10 brands per country were declared Brand of the Year across the three tiers.
The players
World Branding Awards
An international awards programme that recognises brands across Global, Regional, and National tiers based on valuation, research, and consumer voting.
Hannah Gray
A BBC presenter who hosted the 21st World Branding Awards ceremony at Hampton Court Palace.
Adrian Webster
A speaker who delivered a keynote presentation at the 21st World Branding Awards ceremony.
The details
The Global Tier honoured BYD (UK), Yakult (Japan), IKEA (Sweden), Sennheiser (Germany), Cadbury (UK), and TWG Tea (Singapore). The National and Regional tiers included brands such as Costa Coffee (UK), Picard (France), Winona Baby (China), MR DIY (Malaysia), Nippon Rent-A-Car (Japan), and Watsons (Malaysia).
Timeline
The press release announcing the 2026-2027 winners was published on 3 November 2026.
Season Trajectory
The 21st edition of the World Branding Awards extends an annual cycle that now spans more than two decades of consumer-voted brand recognition. Its 62-country nomination pool places tea-related brands such as TWG Tea within a wider international competition for consumer loyalty.
Consumers who want to explore recognised brands can check the full list of winners to compare products across the Global, Regional, and National tiers. The awards highlight which tea and food brands are being recognised by voters in their own markets.
The takeaway
Brands are judged on a mix of valuation, research, and public voting, so a strong consumer following matters alongside market performance. Readers comparing products can use the winners list as one reference point among many.
Further reading
Explore more tea trends and brands to see where TWG Tea fits within the category.
More information
Browse the full list of World Branding Awards winners for the complete results across all tiers.
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Do you trust the brands you buy from to deliver on their promises?
