Raccoon Media Launches Global ISPO Sports Week
Raccoon Media Group, organiser of ISPO, is building a sports platform with regional editions across Europe, the Middle East, Asia and the USA.
Updated on Nov. 3, 2026 in Health and Wellness
Raccoon Media Group, organiser of ISPO, the world's largest sports and outdoor trade fair, announced a global ISPO Sports Week platform with regional editions. The platform includes a flagship week in Amsterdam, a Middle East edition in Dubai in September 2027, and a USA edition planned for 2028.
Why it matters
Clubs, athletes, creators and grassroots communities increasingly shape what people buy and how they engage with sport, and the platform aims to connect those audiences with trade, networking and consumer participation. The expansion also places new sports events, including PadelXpo and OutdoorXpo, within a multi-region programme.
The announcement is an organiser plan rather than an audited result, with five sports events already operating in the USA ahead of a planned 2028 edition. Event timing and formats for the US and Dubai editions remain to be confirmed.
The players
Raccoon Media Group
Raccoon Media Group is the organiser of ISPO, the world's largest sports and outdoor trade fair, and is expanding it into a multi-region sports platform.
ISPO
ISPO is the world's largest sports and outdoor trade fair, and the event that anchors the new ISPO Sports Week platform.
The details
Each regional edition is a week-long programme centred on a major industry event, combining business-to-business trade and networking with consumer participation, brand experiences and independent fringe events. The Amsterdam 2027 programme includes the ISPO Leaders Summit, International Running Expo (IRX), OutdoorXpo and PadelXpo, while ISPO Sports Week Asia runs in Shanghai and Beijing.
Timeline
2027: Amsterdam programme and announcements about the US edition expected.
September 2027: Middle East edition takes place in Dubai.
2028: ISPO Sports Week planned for the USA.
Industry Context
The move extends ISPO's established trade-fair format into a multi-week, multi-region platform that blends business and consumer programming. It positions the organiser to compete across the sports and outdoor event market as clubs and creators gain influence over buying decisions.
For readers following sport and outdoor industries, the platform will bring trade events, consumer experiences and fringe programmes to Amsterdam, Dubai, Shanghai, Beijing and eventually the USA. Attendees will have more regional options to take part in sports business and participation events.
The takeaway
The expansion shows how sports trade events are moving beyond a single trade fair toward connected regional programmes that combine business networking with consumer participation. Readers interested in sport and outdoor culture can watch for the USA edition announcements expected in 2027.
What happens next
Announcements about the USA edition of ISPO Sports Week are expected in 2027, ahead of its planned 2028 launch.
Further reading
Explore more Health and Wellness coverage to see how sport and fitness trends are shaping consumer behaviour.
Source note: This article includes information reported by Exhibitionnews.
