Pinnacle Advertising Keeps Angelcare Agency Account
Pinnacle Advertising retained Angelcare as its agency of record after a competitive review, taking the lead on creative and media across retail channels.
Updated on Nov. 3, 2026 in Home Cleaning
Pinnacle Advertising has retained Angelcare's agency of record account following a competitive review. Pinnacle will lead all creative and media across retail channels for Angelcare in the United States, Canada, and Mexico.
Why it matters
The retention extends a three-year relationship between the agency and the maker of Diaper Genie, Litter Genie, and Compost Genie. Angelcare's products are sold in more than 35 countries, so the agency's work shapes how the brand is presented to shoppers across those markets.
Angelcare's Diaper Genie, Litter Genie, and Compost Genie products are sold in more than 35 countries. Pinnacle's latest work for the brand is the Litter Genie cat litter campaign "Deja Vu," but the contract value and campaign spend were not disclosed.
The players
Pinnacle Advertising
Pinnacle Advertising is an advertising agency whose clients include Kate's Real Food, WeatherTech, Lumber Liquidators, and AES.
Angelcare
Angelcare is the maker of the Diaper Genie, Litter Genie, and Compost Genie product lines, sold in more than 35 countries.
The details
Pinnacle Advertising kept the Angelcare account after the brand ran a competitive review. The agency will direct all creative and media across retail channels in the United States, Canada, and Mexico, and its recent work includes the "Deja Vu" cat litter campaign for Litter Genie.
Timeline
Three years: Pinnacle has served as Angelcare's agency of record before the retention.
Nov. 3, 2026: The retention of the Angelcare account was reported by MediaPost.
Market Landscape
Angelcare markets a family of Genie-branded disposal products, including Diaper Genie, Litter Genie, and Compost Genie, which compete within the home-cleaning and waste-management category. Keeping a consistent agency across that line lets the brand carry one creative identity through its retail presence.
Shoppers in the United States, Canada, and Mexico will see Angelcare's Genie products presented through Pinnacle's retail creative and media. The agency change itself does not alter product pricing or availability.
The takeaway
For households, the practical takeaway is that advertising changes at a brand's agency rarely affect the product itself. Compare the features of disposal systems such as Diaper Genie, Litter Genie, and Compost Genie directly before buying.
Further reading
Explore more on Home Cleaning to see how household disposal and odor-control products are used day to day.
Source note: This article includes information reported by MediaPost.
