Nubank Unveils Global Brand Refresh With Koto
The redesigned identity, built with creative company Koto, coincides with Nubank's launch of U.S. operations.
Updated on Nov. 3, 2026 in Financial Services
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Nubank has unveiled a global brand refresh developed with creative company Koto, coinciding with the launch of its United States operations and its Nu Global multi-currency account. The refresh keeps Nubank's existing logo and wordmark while introducing new typefaces and visual assets.
Why it matters
The refresh was undertaken to prepare Nubank for international expansion, extending its brand beyond the markets where it already serves its existing customer base. The identity was debuted at Nu Stadium in Miami during the U.S. launch event.
Nubank serves more than 140 million customers across Brazil, Mexico and Colombia, and its Nu Global multi-currency account operates in more than 35 countries. The source does not provide a prior-period comparison or indicate how these figures will change following the U.S. launch.
The players
Nubank
Nubank is a Brazilian digital bank founded in São Paulo in 2013 that serves customers across Brazil, Mexico and Colombia.
Koto
Koto is a creative company that developed the refreshed brand identity for Nubank.
The details
Nubank partnered with Koto to evolve its brand system, with Koto working alongside Nubank's in-house team. The identity introduces two proprietary typefaces, Nu Sans Display and Nu Sans Text, along with a first global photography library of more than 50 photos and films and a digitally hand-painted, animated illustration library. Koto also redesigned nu.com as a responsive global web platform.
Timeline
2013: Nubank is founded in São Paulo.
November 3, 2026: The brand refresh is unveiled ahead of the U.S. launch and global rollout.
Market Landscape
Nubank's move into the United States follows a pattern of Latin American fintech firms expanding abroad after building large customer bases at home. The brand refresh and Nu Global account position the company to compete for international customers in a crowded digital banking market.
Customers of Nubank in Brazil, Mexico and Colombia will see the refreshed visual identity in the app and on nu.com. The Nu Global multi-currency account offers a single account for holding and using money across more than 35 countries.
The takeaway
Nubank's brand refresh shows how a digital bank can keep its core logo while rebuilding its typography, imagery and web presence for multiple markets at once. For customers, the practical effect is a more consistent experience across apps and sites as the company grows internationally.
Further reading
Explore more Financial Services coverage for context on how digital banks are expanding across borders.
Source note: This article includes information reported by Design Week.
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