MIP Africa Spotlights France in Cape Town
The first market since Canal+ completed its MultiChoice acquisition drew 47 countries and a French delegation of more than 25 industry professionals.
Updated on Nov. 3, 2026 in Africa
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MIP Africa 2026 named France destination of honour, with more than 25 French industry professionals attending the Cape Town market. MultiChoice served as super sponsor and occupied the largest pavilion on the trade floor.
Why it matters
The market was the first held since Canal+ completed its acquisition of MultiChoice, and Canal+, MultiChoice and StudioCanal discussed developing a pan-African commissioning ecosystem. Primedia and eMedia's e.tv were absent from the trade floor.
MIP Africa 2026 reported participation from 47 countries, a 28% increase on 2025, with 80 buyers from 18 countries attending. The figures come from the market's own reporting, and the extraction does not indicate whether any resulting deals or commissions have been finalised.
The players
MultiChoice
MultiChoice is a major pay-television operator in Africa that was acquired by Canal+ and served as super sponsor of MIP Africa 2026.
Canal+
Canal+ is a French media group that completed its acquisition of MultiChoice and took part in discussions on a pan-African commissioning ecosystem.
StudioCanal
StudioCanal is a French film and television studio within the Canal+ group that joined discussions on developing a pan-African commissioning ecosystem.
The details
MultiChoice acted as super sponsor and occupied the largest pavilion on the trade floor, while the programme included an opening-night event at Cape Town's Labia Theatre. Speed-networking sessions connected African filmmakers with French financiers as France was named destination of honour.
Timeline
MIP Africa 2026 took place in Cape Town, the first market held since Canal+ completed its acquisition of MultiChoice.
Industry Dynamics
MIP Africa has long functioned as a venue for commissioning and co-production across the continent, and the 2026 edition is the first to unfold after Canal+ completed its MultiChoice acquisition. The market's discussions of a pan-African commissioning ecosystem place that consolidation directly within the broader co-production landscape.
Travelers and industry professionals planning to attend future MIP Africa editions can use this year's figures to gauge the market's growing scale. The extraction does not confirm dates or registration details for upcoming events.
The takeaway
The growth in participating countries and buyers signals that MIP Africa is widening its reach across the continent. Readers following African content markets can watch how the new commissioning partnerships develop in coming editions.
Further reading
Explore more on Africa travel destinations and the continent's growing role in global media and tourism.
Source note: This article includes information reported by Broadcast Media Africa.
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