Ferrari Sells Out 2027 Luce Electric Production
The five-seat EV, designed by Jony Ive, is Ferrari's first electric car and comes as the company lifts its full-year earnings outlook.
Updated on Nov. 3, 2026 in Electric Vehicles
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Ferrari has sold out its 2027 production run of the Luce, its first electric car, which starts at about $615,000. The sellout comes as the company reports strong third-quarter results and raises its full-year adjusted earnings guidance to at least €3 billion.
Why it matters
The fully allocated run suggests demand for Ferrari's high-end electric offering remains robust despite the Luce's critical reception at its May debut. Ferrari's stock price fell after the car was unveiled, making the sellout and earnings update a closely watched signal for investors.
Ferrari reported third-quarter operating profit of €563 million, a 29.7% operating margin, and revenue from customizations exceeded 21% of car and spare-parts revenue. Ferrari's longer-term target is to sell 2,500 Luce units by 2030, though the company has not said how many units the 2027 run contains.
The players
Ferrari
Ferrari is the Italian luxury sports car manufacturer based in Maranello, known for its high-performance vehicles and exclusive customization programs.
Jony Ive
Jony Ive is the former Apple chief design officer who designed the Luce, marking a notable collaboration between the British designer and the Italian automaker.
The details
Ferrari's Luce is a five-seater EV designed by Jony Ive. The company says first deliveries are expected to begin in the fourth quarter, and it has not disclosed who its buyers are.
Timeline
May 2026: Luce debuted and was widely criticized.
Q4 2026: First Luce deliveries expected to begin.
2027: Luce production run fully allocated.
2030: Target to sell 2,500 Luce units.
Roadmap
Ferrari's move into electric vehicles with the Luce marks a departure from its historically combustion-engine-focused lineup, joining rivals in the broader luxury automotive shift toward electrification. The fully allocated 2027 run gives the company an early test of whether high-margin EV buyers will follow its traditional customer base.
Buyers outside the current allocation will not be able to order a 2027 Luce, since the run is fully sold. Prospective buyers wanting an electric Ferrari should watch for later production slots, with first deliveries expected to begin in the fourth quarter.
The takeaway
Strong sellouts for a premium EV suggest that Ferrari's customer base will accept electrification when it comes with exclusivity and personalization. Watch whether demand holds once deliveries begin and the 2,500-unit target comes into view.
Further reading
Explore more on Electric Vehicles to see how luxury automakers are approaching the EV transition.
Source note: This article includes information reported by TechCrunch.
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