Dr.Jart+ Names Yoonchae First North American Ambassador
The Korean skin care brand has appointed the Katseye member as its first brand ambassador in North America.
Updated on Nov. 3, 2026 in Beauty
Korean skin care brand Dr.Jart+ has appointed Yoonchae, a member of Katseye, as its first-ever North American brand ambassador. She is starring in the campaign for the brand's reformulated Premium BB Cream.
Why it matters
The appointment reflects the brand's long-standing use of music, especially K-pop, to connect with consumers. Dr.Jart+ has also worked with Korean artists to share its Korean roots with fans around the world.
The reformulated Premium BB Cream contains 2% niacinamide and glycerin and is designed to moisturize skin while strengthening and protecting the skin barrier with SPF. The extraction does not state the product's retail price or availability dates.
The players
Dr.Jart+
Dr.Jart+ is a Korean skin care brand known for integrating music and Korean artists into its consumer marketing.
Yoonchae
Yoonchae is a member of the global girl group Katseye, which was formed through the HYBE and Geffen Records competition series.
The details
Yoonchae is starring in the Dr.Jart+ Premium BB Cream campaign as the brand's first North American ambassador. The reformulated product is positioned as a moisturizer that also strengthens the skin barrier and provides SPF protection.
Timeline
November 3, 2026: Dr.Jart+ announces Yoonchae as its first-ever North American brand ambassador.
Culture Shift
The appointment extends a pattern in which Korean beauty brands use K-pop artists as ambassadors to reach international audiences. Dr.Jart+'s North American ambassador is part of that broader movement of Korean music and skin care marketing into global markets.
Readers interested in the Premium BB Cream can look for the reformulated product, which lists 2% niacinamide and glycerin among its ingredients and offers SPF. The extraction does not confirm retail pricing or where the product will be sold.
The takeaway
Korean beauty brands are increasingly using music talent to build international recognition, so readers may see more K-pop-linked campaigns in skin care. When choosing a BB cream, checking for SPF and skin barrier support can be a practical starting point.
Further reading
For more on skin care trends and product launches, see Beauty.
