Branded Residences Surge Across Southeast Asia
Savills Hotels' Mauro Gasparotti outlined how the branded residence sector is expanding in the region.
Updated on Nov. 3, 2026 in Hotels
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Savills Hotels senior director Mauro Gasparotti described the surge of branded residences in Southeast Asia at HoSkar Night Manila on 29 October 2026 at the Grand Hyatt Manila. The branded residence sector has expanded globally by over 180 per cent.
Why it matters
Asia-Pacific is expanding at twice the global average rate for branded residences, positioning the region to outstrip Dubai and the United States. The growth reflects shifting consumer preferences toward high-end experiences over material goods.
Asia-Pacific branded residence growth is running at twice the global average rate, per Savills Hotels. The baseline period for the 180 per cent global expansion figure and the timeline for projected regional gains were not specified in the presentation.
The players
Savills Hotels
Savills Hotels is the hotel advisory arm of the global real estate services firm Savills, which advises on hotel investment and development across international markets.
Mauro Gasparotti
Mauro Gasparotti is a hospitality industry executive who serves as senior director and head for Southeast Asia at Savills Hotels.
The details
Gasparotti identified five priorities shaping buyer decisions and noted hospitality and prime property as the two sub-sectors capturing the most momentum. Standalone residential towers managed by global hospitality groups are gaining traction, while fashion houses and automotive marques are securing share through design-led licensing partnerships. Vietnam has emerged as a heavyweight in branded condotels, where pre-selling serves developers as a capital-raising tool, and the Philippine market remains at an early stage with substantial upside.
Timeline
29 October 2026: Gasparotti speaks at HoSkar Night Manila at the Grand Hyatt Manila.
Market Landscape
Asia-Pacific is positioned to outstrip both Dubai and the United States in branded residences, marking a shift in where the sector's growth is concentrated. This follows a global expansion of over 180 per cent in the sector, with non-hotel brands such as fashion houses increasingly competing through design-led licensing.
Travelers considering stays at branded residences in Southeast Asia may find more options as the sector expands. Those booking in the region should compare branded condotel and hotel-managed residence offerings directly before committing.
The takeaway
Branded residences are increasingly defined by experience-led demand rather than the property itself, so buyers and travelers alike should weigh management quality and brand standards. The growth of hospitality-managed towers suggests more choice in the coming years.
Further reading
Explore more Hotels coverage for context on how branded residence projects are reshaping the hospitality sector.
Source note: This article includes information reported by Travel Daily Media.
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