Branded Residences Set for 24% Growth by 2026
Savills forecasts continued expansion of branded residence developments worldwide, with the Middle East and Africa leading regional growth.
Updated on Nov. 4, 2026 in Real Estate — General
Savills forecasts 24 per cent year-on-year growth in global branded residences by the end of 2026, with the contracted pipeline expected to surpass 2,000 projects across more than 100 countries by 2040. The forecast was produced in the firm's latest Global Residential Development Consultancy report.
Why it matters
Branded residences command a substantially higher price than comparable homes, with a global average premium of 38 per cent, indicating strong demand from buyers willing to pay for hotel-brand services and management. The projected expansion signals how developers and hotel groups are increasingly relying on branded real estate.
Savills projects Middle East & Africa supply to rise 255 per cent by 2040, with 51 per cent growth forecast there in 2026 alone. Standalone projects now make up 36 per cent of the global pipeline, up from 33 per cent a year earlier.
The players
Savills
Savills is a global real estate services firm whose Global Residential Development Consultancy produced the forecast.
Marriott
Marriott International is one of the world's largest hotel groups and leads the branded residence sector at parent-group level.
Accor
Accor is a major French hospitality group that ranks second at parent-group level for branded residence schemes.
The details
North America holds over 30 per cent of completed branded residence supply, while the United Arab Emirates has four times more projects than its nearest rival. Marriott leads at parent-group level, Accor ranks second, and The Ritz-Carlton, Four Seasons and St. Regis are the top individual brands.
Timeline
End of 2026: forecast 24 per cent year-on-year growth in global branded residences.
2040: contracted pipeline expected to exceed 2,000 projects across more than 100 countries.
Market Landscape
The branded residence sector has grown as hotel groups such as Marriott and Accor extend their brands into private homes. Savills' tracking shows the category shifting toward standalone projects, which now account for 36 per cent of the pipeline.
Buyers considering a branded residence should expect premiums averaging 38 per cent, with higher markups in newer cities. Prospective owners in fast-growing regions may find more options as the pipeline expands.
The takeaway
Branded residences carry a sizable price premium, so buyers should weigh whether hotel-brand services justify the added cost. Growth forecasts suggest more choices ahead, particularly in the Middle East and Africa.
Further reading
Explore more on Real Estate — General for broader context on property markets and developments.
Source note: This article includes information reported by Boutique Hotel News.
