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Bespoke Hotels Selects Aven's SynXis Platform

Bespoke Hotels has chosen Aven Hospitality's SynXis platform and related commerce solutions across its 58-property portfolio.

Updated on Nov. 3, 2026 in Hotels

Sunlit hotel lobby with a tall arched window casting geometric light across a bare marble floor toward an empty stone reception counter.
Bespoke Hotels has selected Aven Hospitality's SynXis platform to centralize reservations across its 58 independently owned properties and 3,350 rooms. AI Illustration. Upload story photo >

Bespoke Hotels selected Aven Hospitality's SynXis platform for its 58 independently owned properties, covering 3,350 rooms. The agreement centralises reservations and expands distribution, direct booking and corporate booking capabilities across the portfolio.

Why it matters

The move aims to streamline hotel operations, attract more guests and increase direct bookings across the portfolio. It also opens access to corporate travellers and travel agencies through established distribution channels.

The agreement covers SynXis Central Reservation System, Booking Engine, GDS Distribution, retailing and digital marketing services, and a corporate booking tool across 58 properties and 3,350 rooms. Financial terms and rollout timing were not disclosed.

The players

Aven Hospitality

Aven Hospitality is the provider of the SynXis platform and hotel commerce solutions selected by Bespoke Hotels.

Bespoke Hotels

Bespoke Hotels is a portfolio of 58 independently owned hotel properties that selected Aven's platform.

The details

Bespoke Hotels' independently owned properties will use the SynXis platform to centralise reservations and strengthen distribution and direct booking. The solutions are intended to create additional revenue through room upgrades and guest experiences.

Timeline

  1. - Nov. 3, 2026: Aven Hospitality announced the Bespoke Hotels selection.

Travel Outlook

Independent hotel groups are increasingly consolidating reservations onto centralised platforms like SynXis to compete for direct bookings against large chains. This deal extends that consolidation to a 58-property independent portfolio.

Travellers booking through Bespoke Hotels properties may see centralised reservations and more direct booking options. Corporate travellers and travel agencies gain expanded access to the portfolio's 3,350 rooms.

The takeaway

Centralised booking platforms are becoming a core tool for independent hotels seeking direct bookings. Travellers comparing properties may find more consistent booking options as these systems expand.

Further reading

Explore more on Hotels for context on how booking platforms shape hotel distribution.