Wyndham Adds 40+ Luxury Hotels via HotelREZ
Wyndham's partnership with HotelREZ brings independent luxury properties into its Registry Collection Hotels brand.
Updated on Nov. 2, 2026 in Hotels
Live Poll
Do you trust big hotel chains when they partner to expand their loyalty programs?
Wyndham Hotels & Resorts has signed a strategic partnership with HotelREZ Hotels & Resorts, adding more than 40 independent luxury hotels to Registry Collection Hotels. Elegant hotels joining the brand will keep their identity within Elegant Hotels of the World and also become part of Wyndham Rewards.
Why it matters
The partnership is designed to open new commercial opportunities for HotelREZ member hotels by giving them access to Wyndham's distribution and loyalty ecosystem. For travelers, it expands the number of independent luxury properties reachable through a major hotel loyalty program.
The partnership would take Registry Collection from more than 30 hotels across nine countries to a substantially larger portfolio, with more than 40 Elegant hotels expected to join by early 2027. Specific property-level pricing and booking terms for the new hotels were not disclosed in the announcement.
The players
Wyndham Hotels & Resorts
Wyndham Hotels & Resorts is one of the world's largest hotel franchisors, operating brands across the budget, midscale and upscale segments and running the Wyndham Rewards loyalty program.
HotelREZ Hotels & Resorts
HotelREZ Hotels & Resorts is a hotel marketing and distribution company that operates the Elegant Hotels of the World and Best Loved Hotels brands.
Scott Strickland
Scott Strickland is the chief commercial officer of Wyndham Hotels & Resorts, responsible for the company's commercial strategy and brand partnerships.
Mark Lewis
Mark Lewis is the group chief executive officer of HotelREZ Hotels & Resorts, overseeing the company's independent hotel brands and member properties.
The details
Elegant hotels joining Registry Collection will retain their existing identity while also becoming part of Wyndham Rewards. Under a flexible model, HotelREZ's Best Loved Hotels brand will gain selective access to Wyndham's technology stack, with that tech-access model slated to launch later this year.
Timeline
- November 2, 2026: Wyndham and HotelREZ announce the strategic partnership.
- Later in 2026: The Best Loved Hotels tech-access model is scheduled to launch.
- Early 2027: More than 40 Elegant hotels are expected to have joined Registry Collection.
Industry Dynamics
The deal follows a broader pattern of large hotel loyalty programs, including Marriott Bonvoy and Hilton Honors, pulling independent and soft-brand properties into their rewards ecosystems. It extends that consolidation by linking independent luxury hotels to Wyndham Rewards without requiring them to give up their own brand identity.
Travelers booking luxury stays may find more independent Elegant hotels available through Wyndham Rewards as the portfolio expands into 2027. Members should watch for the Best Loved Hotels tech-access rollout later this year, which may affect how those properties are booked.
The takeaway
Loyalty points are increasingly usable at independent luxury hotels, so members should check which affiliated properties now earn and redeem Wyndham Rewards before booking. Keeping an eye on program updates can reveal new redemption options.
Further reading
Explore more on Hotels to see how major chains are expanding their independent property portfolios.
Live Poll
Do you trust big hotel chains when they partner to expand their loyalty programs?
