Samsung to Organize Premium TVs into Three Tiers
Reported 2027 upper-end lineup would split into Basic, Plus, and Ultra models while Samsung ends Quantum Dot TV production.
Updated on Nov. 2, 2026 in Television
Samsung is reportedly restructuring its upper-end TV lineup for 2027 into three tiers named AI TV Basic, AI TV Plus, and AI TV Ultra. The company also reportedly plans to end mass production of Quantum Dot TVs next year.
Why it matters
The reported restructuring is intended to make it easier for customers to choose a TV, mirroring the tiered naming used for Samsung's Galaxy S smartphones. The shift also reflects a reported move toward earning more revenue from AI-based subscription services.
Samsung's reported 2027 shipment target of more than 40 million TVs compares with around 35 million shipped this year. The reported plans remain unconfirmed, and final product specifications and pricing have not been disclosed.
The players
Samsung
Samsung is a South Korean electronics conglomerate and one of the world's largest television manufacturers, known for its premium display and Galaxy smartphone lines.
The details
The reported Ultra series is expected to feature high-end technologies such as Micro RGB and OLED, while Mini LED models could dominate the Basic series. The entry-level Crystal UHD LCD lineup is reportedly outside the three-tier structure, and the Quantum Dot technology that has anchored Samsung's premium lineup for nearly a decade is set to end.
Timeline
2026: Samsung reportedly ships around 35 million TVs this year.
2027: Samsung's three-tier upper-end TV lineup is reportedly scheduled to launch.
2027: Samsung reportedly ends mass production of Quantum Dot TVs.
Industry Dynamics
The reported TV restructuring follows Samsung's established Galaxy S tiered naming approach, extending the same product-clarity logic to television. It also reflects a broader industry move, as reported by the article, toward monetizing televisions through AI-based subscription services rather than hardware sales alone.
Shoppers shopping for a premium Samsung television in 2027 may find it easier to compare models under the reported Basic, Plus, and Ultra tiers. Buyers who prefer Quantum Dot displays may need to look at other options once that technology leaves Samsung's mass-production lineup.
The takeaway
Before buying a premium TV in the coming years, compare the panel technology listed for each tier, since the reported restructuring changes which display types appear at each price level.
What happens next
Samsung's reported three-tier TV lineup and end of Quantum Dot TV mass production are both scheduled for 2027, the year the company reportedly plans to ship more than 40 million TVs.
Further reading
For more on how major brands are reshaping their screen lineups, browse the Television section.
