NFL Game in Paris Sparks Fashion Collaborations
French and international labels released NFL-inspired collections timed to the first NFL game held in France.
Updated on Nov. 2, 2026 in Fashion
Live Poll
Would you attend a live NFL game if one were held near you?
The NFL staged its first game in France at the Stade de France on October 25, filling all 80,000 seats. French and international fashion labels launched NFL-inspired collaborations and capsule collections timed to the game.
Why it matters
The event shows the league extending its commercial reach beyond the United States, where it accounts for a large share of sports-licensed apparel sales. Fashion brands are using the moment to position licensed sportswear within European luxury and streetwear markets.
Celio's Steelers, Raiders and Chiefs collection was priced at 30 to 60 euros, while Casablanca's Teddy jacket sold for 1,900 euros. The Paris game drew 7.7 million video viewers and filled all 80,000 seats at the Stade de France.
The players
NFL
The National Football League is the professional American football league whose expansion of international games is the focus of this story.
Celio
Celio is a French menswear retailer that released a licensed NFL collection featuring the Steelers, Raiders and Chiefs.
Paris Saint-Germain
Paris Saint-Germain is a French professional football club that partnered on Saints-inspired shirts for the NFL game.
The details
Celio released a range of jerseys, sweatshirts, jackets and joggers featuring the Steelers, Raiders and Chiefs. Paris Saint-Germain launched Saints-inspired shirts priced at 210 euros, created with French upcycling studio LeLabPlus and artist Ed Broner, while Les Deux released a 22-piece Detroit Lions collection exclusively in Europe on October 20.
Timeline
October 20: Les Deux releases its Detroit Lions collection exclusively in Europe.
October 25: The NFL's first game in France is held at the Stade de France in Paris.
Market Landscape
The NFL's stated aim is to stage 16 games abroad and enable each of its 32 teams to play one game overseas every year. The Paris collaborations show how licensed sportswear is being adapted for European luxury and streetwear buyers.
Readers outside France can find NFL-licensed pieces from Celio and Les Deux through European retail channels. Limited-run collaborations such as Casablanca's jacket and Paris Saint-Germain's shirts may sell out quickly given their limited availability.
The takeaway
Licensed sportswear is moving from American stadium merchandise into European fashion, so shoppers can expect more cross-category collaborations. Comparing price points across brands helps separate basic licensed pieces from premium designer editions.
Further reading
Explore more Fashion coverage for the trends behind licensed sportswear collaborations.
Source note: This article includes information reported by FashionNetwork.
Live Poll
Would you attend a live NFL game if one were held near you?
