Pure Treats Acquires Primal Pet Foods
The Canadian PureBites maker has bought the raw and freeze-dried pet food pioneer, forming a combined pet nutrition group.
Updated on Nov. 1, 2026 in Pets — General
Pure Treats, the Canadian company behind the PureBites brand, has acquired Primal Pet Foods in 2026. The combined business now operates as Pure Treats Primal Pet Group.
Why it matters
The deal brings together a single-ingredient treat brand with a established raw and freeze-dried nutrition maker, broadening the range of products offered to pet owners. It also adds manufacturing capacity in Texas and Colorado to the group's operations.
Primal Pet Foods was founded in 2001 and Pure Treats in 2005, placing the two companies four years apart in age. The acquisition adds manufacturing facilities in Texas and Colorado, though the purchase price and deal terms were not disclosed in the available information.
The players
Pure Treats
A Canadian pet food company founded in 2005 that makes the PureBites line of single-ingredient treats and now heads the combined Pure Treats Primal Pet Group.
Primal Pet Foods
A pet food company founded in 2001 that pioneered raw and freeze-dried nutrition for dogs and cats, now part of the Pure Treats Primal Pet Group.
The details
Pure Treats acquired Primal Pet Foods, a pioneer in raw and freeze-dried nutrition, and the two brands now operate together as Pure Treats Primal Pet Group. The deal expands Pure Treats' reach beyond its single-ingredient PureBites treats into complete diets, meal mixers and toppers.
Timeline
2001: Primal Pet Foods is founded.
2005: Pure Treats is founded.
2026: Pure Treats acquires Primal Pet Foods.
Market Landscape
The deal reflects consolidation in premium pet nutrition, where raw and freeze-dried products have grown from niche offerings into a distinct segment. Combining a single-ingredient treat maker with an established raw nutrition pioneer positions the group to compete across both categories.
Pet owners who buy PureBites or Primal products may see the two brands sold and managed together under the new group. The stub does not state whether any product lines, prices or availability will change as a result.
The takeaway
Pet owners comparing raw, freeze-dried and treat products may find that brands once sold separately now share one parent company. Checking product labels and manufacturing details can help clarify what is being purchased.
Further reading
Explore more stories in Pets — General for context on the pet food industry.
Source note: This article includes information reported by Petage.
