Gravity Haus Expands Membership-Based Hospitality Model
The company operates thirteen properties that integrate coworking and fitness facilities with traditional lodging.
Updated on Oct. 30, 2026 in Hospitality
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Gravity Haus leverages a subscription-based model across 13 locations in the western U.S. and British Columbia. The company generates revenue by bundling lodging, workspaces, and gyms into membership tiers that serve both overnight guests and local day users.
Why it matters
By relying on recurring subscription income, the firm can offer more competitive pricing for individual hotel assets compared to traditional nightly rates. This approach allows travelers and locals to access property amenities without requiring a room reservation.
Gravity Haus maintains 13 properties across the western U.S. and British Columbia. Members can secure access starting at an annual rate of $450.
The players
Gravity Haus
An international hospitality company that manages a portfolio of 13 membership-based properties.
Barings
An investment firm that operates within the hospitality sector through various partnership structures.
Waterton
A real estate investment and management company currently engaged in hospitality property partnerships.
The details
Gravity Haus retrofits existing hotel buildings to include dedicated gear storage, workspaces, and gym facilities. The company collects management fees, brand fees, and subscription income from various network and entry-level tiers to sustain its property network.
Timeline
Barings and Waterton expanded their Outbound hotel partnership in January 2026.
Market Landscape
This business model mirrors the integration strategies seen in the Outbound hotel partnership, which continues to reshape traditional lodging investments. It positions the company to compete against standard hotels by commodifying non-room amenities like coworking spaces.
Travelers and locals can access premium gym and workspace facilities by paying a $450 annual membership instead of booking expensive hotel stays. This provides a pragmatic way to utilize high-end mountain amenities at a lower cost than standard nightly rates.
The takeaway
The subscription hospitality model prioritizes recurring revenue from locals and travelers over traditional room booking cycles. Readers should consider whether membership models offer better value than a la carte pricing when planning extended trips to mountain destinations.
Further reading
Learn more about shifting trends in the industry by visiting the Hospitality section.
Source note: This article includes information reported by Skift.
Live Poll
Would you prefer a hospitality membership over booking separate hotel stays and gym access?
