Sasha Bühler to Lead Prime Video DACH Originals
Former Netflix executive Sasha Bühler will join Prime Video in December 2026 to oversee originals in the DACH region.
Updated on Oct. 29, 2026 in People
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Amazon has appointed former Netflix director Sasha Bühler as the new head of Prime Video originals for the DACH region. She is scheduled to join the company in December 2026.
Why it matters
This executive transition marks a significant leadership change for Amazon's regional content strategy as the streaming service continues to compete for audiences in Germany, Austria, and Switzerland.
Philip Pratt concludes a nearly 12-year tenure overseeing German originals at Prime Video and MGM Studios. His successor, Sasha Bühler, brings over a decade of experience from Constantin Film and previous roles at Netflix and SquareOne Entertainment.
The players
Sasha Bühler
She is a former director of international original film for Netflix in Germany, France, and the Nordics who previously spent over a decade at Constantin Film.
Philip Pratt
He served as the head of German originals at Prime Video and MGM Studios for almost 12 years before his scheduled transition to The Walt Disney Company.
Tara Erer
She is an executive at Prime Video who engaged in discussions with the incoming head regarding the regional leadership role.
Nicole Clemens
She is an executive at Prime Video who participated in the hiring process for the new regional head.
The Walt Disney Company
This global media and entertainment conglomerate is the future employer of Philip Pratt.
The details
Bühler, who previously directed international original film for Netflix across Germany, France, and the Nordics, coordinated her move following discussions with Prime Video executives Tara Erer and Nicole Clemens. The changeover coincides with the planned departure of Philip Pratt, who will join The Walt Disney Company in early 2027.
Timeline
Sasha Bühler will join Prime Video in December 2026.
Philip Pratt will join The Walt Disney Company in early 2027.
Market Landscape
This appointment follows the historical integration of Netflix regional film strategies and indicates a concerted effort to maintain competitive content production in the DACH region. The move mirrors a broader industry trend where streamers prioritize seasoned local executives to navigate complex international media markets.
The leadership change may influence the variety and volume of original content available to Prime Video subscribers in Germany, Austria, and Switzerland. Customers can expect potential shifts in the streaming service's regional programming focus starting in late 2026.
The takeaway
Executive talent mobility between major streaming platforms remains a key indicator of how global companies prioritize local content investments. Viewers should anticipate that these leadership shifts will eventually manifest in the development of new regional film and series projects.
What happens next
Sasha Bühler will officially join Prime Video in December 2026, followed by Philip Pratt joining The Walt Disney Company in early 2027.
Further reading
Read more about recent industry executive changes in our People section.
Source note: This article includes information reported by C21Media.
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