R.S. Avocados Shifts to Sea Freight for Global Exports
The Mexican exporter is transitioning to ocean shipments to avoid rising air freight costs.
Updated on Oct. 29, 2026 in Organic Food
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Mexican exporter R.S. Avocados has begun delivering products to Europe via sea freight as rising jet fuel prices disrupt traditional air routes. The company plans to expand this logistical strategy with its first ocean shipment to the Middle East in the coming weeks.
Why it matters
Shifting from air to sea freight helps the company mitigate risks associated with canceled air routes and rising fuel costs. By managing the entire supply chain from harvest to delivery, the company aims to maintain stable market access across its international customer base.
R.S. Avocados currently exports products to 15 different countries and operates with seven years of experience in the avocado industry. The parent agricultural group has a 15-year history in the sector.
The players
R.S. Avocados
This Mexican export company specializes in the global distribution of avocados.
The details
The exporter sources produce from both its own production facilities and local growers to support its international supply chain. Beyond its new European route via Rotterdam, the company maintains established customer bases in Los Angeles and New York.
Timeline
The first sea shipment to the Middle East is expected in the coming weeks.
Culture Shift
The move to ocean transport marks a departure from traditional air freight reliance, reflecting how global food distributors are adapting to volatile transportation costs. This transition highlights a broader industry shift toward more sustainable and cost-effective cold-chain logistics.
This transition may impact the availability and pricing of avocados for consumers in global markets as shipping timelines change. Shoppers can expect the company to maintain its presence in key regions like Los Angeles and New York while adjusting to new transit routes.
The takeaway
Companies are increasingly relying on sea freight to stabilize supply chains amid rising transportation costs. Diversifying shipping methods allows exporters to protect their market access against potential regional collapses or sudden fuel price spikes.
What happens next
R.S. Avocados is scheduled to dispatch its first sea shipment to the Middle East within the coming weeks.
Further reading
Learn more about the distribution trends affecting the industry in our Organic Food section.
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