Pakistani Manufacturer Expands Thobe Exports to Saudi Arabia
Al-Turab is scaling its garment operations to meet growing demand across key Saudi cities.
Updated on Oct. 29, 2026 in Middle East
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Since entering the Saudi market in 2023, Pakistani clothing brand Al-Turab has utilized local fabric alternatives to export thousands of thobes. The company is currently negotiating new wholesale orders and retail partnerships to increase its presence in the region.
Why it matters
The company aims to transform diplomatic ties between Pakistan and Saudi Arabia into sustainable commercial relationships. By leveraging partnerships with Pakistani mills, the manufacturer is successfully positioning its garments in a competitive international market.
Al-Turab currently produces 3,000 to 4,000 thobes monthly, with pricing ranging from $18 to $22 for standard items and up to $43 for customized designs. The company recently shipped a total of 85,000 meters of fabric to support its Saudi operations.
The players
Al-Turab
This is a clothing brand owned by S. Haroon Ethnic Clothing that specializes in producing and exporting traditional thobe garments.
S. Haroon Ethnic Clothing
This Pakistani entity serves as the parent company for the Al-Turab brand and manages international garment distribution.
The details
Al-Turab, a brand under S. Haroon Ethnic Clothing, employs 52 workers at its facility in Karachi. The company serves a diverse customer base in cities including Riyadh, Dammam, Jubail, Makkah, and Madinah, consisting of 60 percent Asian and 40 percent Arab clients.
Timeline
The company was founded in 2017.
Operations in the Saudi market began in 2023.
A trial shipment of 700 thobes was dispatched on December 18, 2025.
Travel Outlook
This venture follows the pattern set by the Pakistan-Saudi Arabia diplomatic and economic cooperation framework to foster bilateral trade. It reflects a shift toward integrating specialized manufacturing exports into the established regional retail landscape.
Retailers and wholesalers in Saudi Arabia can expect potential supply increases as the company navigates new distribution partnerships. Consumers may soon find these products more accessible through major regional e-commerce platforms like Amazon and Noon.
The takeaway
Companies can successfully enter international markets by adapting products to meet local quality standards through rigorous laboratory testing. Cultivating strong diplomatic-commercial ties remains a viable strategy for businesses looking to scale operations across borders.
Further reading
For additional context on regional commerce, visit the Middle East section.
Source note: This article includes information reported by Arab News PK.
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