Social App Yubo Launches Global Brand Campaign
The platform aims to combat rising feelings of social isolation among young users through a new identity.
Updated on Oct. 28, 2026 in Friendships
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Yubo has launched its first brand campaign in five years to address challenges young people face when trying to meet new people. The six-week initiative, titled The instantly social, social app, seeks to foster connections for its global user base.
Why it matters
The campaign targets growing concerns regarding social isolation, particularly among young adults who struggle to build meaningful connections. By repositioning its platform, the company hopes to provide a more effective digital space for users to meet.
Yubo serves more than 80 million registered users across 140 countries. The new campaign spans six weeks and features outdoor advertising throughout Brooklyn, Manhattan, The Bronx, and New Jersey.
The players
Yubo
Founded in France in 2015, this social app operates in over 140 countries and provides a platform for users to connect.
Livity
Livity is a creative agency that collaborated with Yubo to develop the new brand identity and platform.
The details
Developed with the agency Livity, the initiative transforms standard disclaimer language into direct invitations to help users form new social bonds. The campaign is being promoted across TikTok, YouTube, Instagram, and Spotify.
Timeline
2015: Yubo was founded in France.
2021: The company last launched a brand campaign.
October 2026: Yubo launched its new brand campaign.
Six weeks: The total duration of the current brand campaign.
Culture Shift
The campaign represents a shift toward addressing loneliness as a central feature of social media design. It directly responds to the NIH study on social isolation, using the research to ground the platform's new focus on fostering genuine connection.
Users in New York and New Jersey may encounter the campaign through outdoor advertisements during the six-week rollout. Those using the app can expect to see language designed to encourage new interactions, potentially changing how they navigate social requests on the platform.
The takeaway
Digital platforms are increasingly adapting their marketing to address mental health concerns related to loneliness. Users looking to build new connections may find the shift in app language helpful for initiating casual interactions.
Further reading
For more on the psychology of digital interaction, explore the Friendships section.
Source note: This article includes information reported by MediaPost.
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