Versace to Return to Paris Couture Week in January 2027
The luxury fashion house will rejoin the official schedule for a series of shows from January 25 to 28, 2027.
Updated on Oct. 28, 2026 in Fashion
Live Poll
Do you trust luxury fashion brands to maintain their original quality after being acquired?
Versace is set to make a highly anticipated return to the Paris Couture Week calendar in January 2027 after an absence spanning over a decade. The upcoming shows, scheduled from January 25 to 28, 2027, will mark the creative debut of designer Pieter Mulier for the iconic brand.
Why it matters
This return is a cornerstone of an ambitious industrial relaunch plan spearheaded by the Prada Group, which acquired the fashion house to bolster its presence in the ultra-luxury segment. The move represents a strategic effort to re-establish the brand as a leader in haute couture following its transition under new corporate ownership.
The Prada Group acquired Versace from Capri Holdings in December 2025 at an enterprise value of €1.25 billion. Since the acquisition, the brand has been undergoing a systematic repositioning strategy.
The players
Versace
This Italian luxury fashion house was founded in 1978 and is currently undergoing a strategic repositioning under new corporate ownership.
Prada Group
This global luxury holding company based in Milan manages a portfolio of high-end brands and acquired Versace to enhance its market influence.
Pieter Mulier
He is the new creative designer appointed to lead the vision for the brand as it re-enters the high-fashion couture circuit.
The details
Under the new guidance of the Prada Group, Versace is pivoting toward an intensive focus on its couture line to drive brand prestige and market performance. This repositioning follows the acquisition of the brand in December 2025, which aimed to integrate the label into a broader structure for industrial relaunch.
Timeline
Versace was last present at Paris Couture Week in July 2016.
The Prada Group finalized its acquisition of Versace in December 2025.
Versace contributed €441 million to group earnings in the first nine months of 2026.
Versace officially returns to the Paris Couture Week schedule in January 2027.
The scheduled haute couture show takes place from January 25 to 28, 2027.
Culture Shift
The brand is marking a formal return to the event for the first time since the 2016 Paris Couture Week schedule. This transition highlights a broader industry trend where legacy houses are being integrated into larger luxury conglomerates to sustain high-end market relevance.
Consumers can expect a significant increase in visibility for the brand's high-end offerings as it re-enters the global couture spotlight. The new creative direction may eventually influence seasonal collections and retail availability for those shopping in the ultra-luxury segment.
The takeaway
The move underscores the importance of haute couture in modern luxury portfolios even for established global brands. Collectors and followers of the brand should anticipate a shift in the aesthetic direction as the company enters its new era under the Prada Group.
Further reading
For more on the latest developments in luxury design, visit the Fashion section.
Live Poll
Do you trust luxury fashion brands to maintain their original quality after being acquired?
