Moncler Group Reports Steady Third-Quarter Revenue
The luxury fashion group maintains stable quarterly sales despite a downturn in European tourist spending.
Updated on Oct. 21, 2026 in Retail
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Moncler Group reported total sales of €605.5 million for the third quarter of 2026, remaining stable compared to the same period in the previous year. The company's performance was tempered by a 1 percent decline in revenue for the core Moncler brand due to reduced tourist flows in Europe.
Why it matters
The mixed results highlight the ongoing challenges luxury brands face as local demand and international tourist spending fluctuate across different global regions. Despite the regional headwinds, the group continues to expand its physical footprint to support long-term brand presence.
Moncler Group recorded €1.895 billion in revenue for the first nine months of 2026, while the Stone Island brand contributed €306.2 million during the same period. The group operated 305 mono-brand retail stores as of September 30, 2026.
The players
Moncler Group
This Italian luxury fashion house is widely recognized for its high-end outerwear and lifestyle apparel.
Stone Island
Acquired by Moncler Group, this brand is known for its focus on garment dyeing and innovative fabric treatments.
The details
The Moncler brand's performance featured a 2 percent decline in its direct-to-consumer channel, though this was partially offset by a 2 percent increase in wholesale activity. During the third quarter, the company expanded its retail network by opening seven new mono-brand stores.
Timeline
Moncler Group generated €1.895 billion in revenue during the first nine months of 2026.
The Moncler network comprised 305 directly operated stores as of September 30, 2026.
Moncler Group achieved €605.5 million in total sales during the third quarter of 2026.
Market Landscape
Moncler Group's performance follows the luxury sector's reliance on global tourist flows in the EMEA region. This reliance makes the company vulnerable to regional economic shifts, contrasting with more resilient growth seen in other international markets.
Consumers may notice expanded availability of the brand as the group adds new physical storefronts to its global network. Pricing and product accessibility remain subject to the company's broader retail strategy and regional distribution shifts.
The takeaway
Luxury retailers are increasingly balancing physical store expansion against volatile regional spending patterns. Investors and shoppers alike should monitor how brands adapt their wholesale and direct channels to compensate for changing tourist behavior.
Further reading
For more on shifts in the luxury apparel market, visit the Retail section.
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