Platformance Launches Free App Benchmarking Tool
The new AppMonitor tool provides performance analytics for marketers operating in the UAE and Saudi Arabia.
Updated on Oct. 28, 2026 in Advertising
Live Poll
Do you believe free benchmarking tools help smaller businesses compete with larger organizations?
Platformance has released a free benchmarking tool called AppMonitor designed to help marketing teams in the UAE and Saudi Arabia track application performance. The tool monitors data from the Apple App Store and Google Play to analyze category rankings, ratings, and rank movement.
Why it matters
By offering performance data without high enterprise subscription costs, the tool allows marketing teams to more easily communicate app performance issues to product teams. This gives teams access to insights that were previously restricted by significant financial barriers.
In-app purchase revenue in the GCC reached $700 million during the first half of 2025, representing a 20 percent growth rate. The tool aggregates data including version history and user review themes to track app performance across major mobile platforms.
The players
Platformance
Platformance is a technology company that provides data analytics and marketing solutions for mobile application developers and marketers.
The details
AppMonitor tracks and aggregates category rankings and version history for applications across the Apple App Store and Google Play. The platform aims to democratize access to performance metrics for marketers who previously faced high costs for similar enterprise-grade data analytics.
Timeline
October 28, 2026: Platformance officially launched the AppMonitor tool.
H1 2025: GCC app download and revenue growth figures were recorded.
November 2025: Bidease and Sensor Tower published their market growth report.
Market Landscape
The tool arrives as the GCC mobile market continues to outpace global download growth trends identified in the Bidease and Sensor Tower report. This move positions Platformance to capture market share among regional teams seeking cost-effective data solutions in a high-revenue environment.
Marketing teams in the UAE and Saudi Arabia can now access performance data without the overhead of expensive enterprise subscriptions. This access simplifies how brands identify and address product-related performance issues in their mobile applications.
The takeaway
Marketing teams should prioritize using data-driven insights from free tools to bridge the gap between performance monitoring and product development. Standardizing the use of category rankings and user feedback can lead to more efficient and responsive app management strategies.
Further reading
For more on industry developments, visit the Advertising section.
Source note: This article includes information reported by Campaign Middle East.
Live Poll
Do you believe free benchmarking tools help smaller businesses compete with larger organizations?
