UV Ray Appoints Flexibles as Western Balkans Distributor
The partnership expands market reach for UV curing systems across Serbia, North Macedonia, and Bosnia and Herzegovina.
Updated on Oct. 27, 2026 in Consumer Goods
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UV Ray has named Flexibles d.o.o. as its official distributor for the Western Balkans. This agreement targets growth in the printing and finishing industry across regional markets.
Why it matters
The deal formalizes a working relationship between the two companies to streamline the distribution of specialized UV technology. It leverages the distributor's regional expertise to support local production facilities.
Flexibles d.o.o. has over 20 years of experience in the regional market and recently supplied six 616mm MaxLEDPure water-cooled LED UV systems. This track record supports the firm's role in the new distribution agreement.
The players
UV Ray
A manufacturer that specializes in UV curing systems and technology for industrial printing applications.
Flexibles d.o.o.
A distribution and consultancy firm serving the printing and finishing industry in the Balkan region.
Milan Živić
The owner and leader of the distribution firm Flexibles d.o.o.
The details
Flexibles d.o.o. provides consultancy and specialized equipment for label production and flexible packaging. The firm previously collaborated with UV Ray by supplying advanced LED curing technology for Edale FL5 flexo presses.
Timeline
October 27, 2026: The partnership was officially announced.
Market Landscape
The expansion of the distribution network follows the successful adoption of the MaxLEDPure 616mm LED UV system in the regional market. This move allows the manufacturer to solidify its presence in the Western Balkans by scaling its support through an established local partner.
Printing and packaging companies in Serbia, North Macedonia, and Bosnia and Herzegovina can expect improved access to UV Ray equipment and technical support. Local businesses will now deal directly with an experienced distributor for their packaging and finishing needs.
The takeaway
This partnership highlights the trend of international manufacturers relying on specialized local distributors to manage complex equipment sales. Businesses in the region should evaluate their current production systems to see if updated UV curing technology can improve efficiency.
Further reading
Find more industry updates on our Consumer Goods section.
Source note: This article includes information reported by Labelsandlabeling.
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