Loewe Launches Pre-Spring 2027 Advertising Campaign
The luxury brand debuts its latest campaign featuring a diverse cast and the introduction of the new Flamenco Flap handbag.
Updated on Oct. 27, 2026 in Accessories
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Loewe has released the advertising campaign for its pre-spring 2027 collection. Shot in Madrid by photographer Talia Chetrit, the visuals highlight the brand's iconic handbags alongside a new design.
Why it matters
The campaign highlights the evolution of Loewe's signature accessory lines ahead of the upcoming retail rollout. These creative campaigns serve as the primary brand vehicle for introducing seasonal design updates to a global audience.
The collection features the Flamenco, the Amazona 180, and the new Flamenco Flap. The latter model is distinguished by an interlocking metal interpretation of the line's knots.
The players
Loewe
A Spanish luxury fashion house known for its leather goods, clothing, and accessories.
Talia Chetrit
A photographer who lensed the brand's latest pre-spring campaign.
Diego Calva
An actor featured as part of the ensemble cast for the campaign.
Victoria Luengo
An actress who appears in the brand's new promotional material.
Kristine Frøseth
An actress and model who is included in the new pre-spring collection cast.
The details
Photographed by Talia Chetrit, the campaign imagery and videos capture cast members Diego Calva, Victoria Luengo, Kristine Frøseth, and Jiang Qiming in varied locations including grocery stalls, subways, and highways. The accompanying video is set to an electronic soundtrack composed by Frederick Sanchez.
Timeline
Campaign images and videos were released on digital channels on October 27, 2026.
The pre-spring 2027 collection is scheduled to arrive in stores on November 27, 2026.
Culture Shift
The introduction of the Flamenco Flap marks an iteration of the Flamenco handbag line, reflecting the brand's strategy of evolving established accessories. This approach capitalizes on the enduring popularity of classic silhouettes while introducing refreshed hardware elements to appeal to contemporary style preferences.
Customers can anticipate the arrival of the new collection in stores by late November. The campaign provides a preview of the specific handbag designs that will become available for purchase in the coming weeks.
The takeaway
The campaign demonstrates how luxury brands use cinematic photography and ensemble casting to build anticipation for seasonal products. Consumers should monitor official brand channels for availability updates as the November retail launch date approaches.
What happens next
The pre-spring 2027 collection will be available in retail locations starting November 27, 2026.
Further reading
Discover more about the latest trends in luxury Accessories.
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