For Everybody Campaign Wins 15 w3 Awards
The 2026 campaign featuring Burna Boy and global sports stars received 15 honors at the annual w3 Awards.
Updated on Oct. 27, 2026 in Soccer
The For Everybody campaign, released in January 2026, secured 15 total awards at the 2026 w3 Awards. The project earned one Gold award and 14 Silver honors across various creative categories.
Why it matters
The campaign was designed to reflect the company's core values while highlighting Burna Boy's identity. It aimed to create a unique production that bridges the gap between music, sport, and African culture.
The project received 14 Silver Awards spanning categories like music video, cinematography, brand storytelling, and sports entertainment. This total represents 15 awards earned at the 2026 event compared to no prior recognition for this specific campaign.
The players
Burna Boy
He is a prominent Nigerian singer and songwriter who is featured in the award-winning campaign.
Dave Meyers
He is a director known for his visual work on the campaign.
Sporty Studios
The production company collaborated with RadicalMedia to create the project.
Asisat Oshoala
She is a professional soccer player who appears in the campaign alongside other international athletes.
Cheslin Kolbe
He is an elite athlete featured in the campaign to showcase the connection between sport and culture.
The details
Produced by Sporty Studios and RadicalMedia, the campaign features stars including Asisat Oshoala, Kenneth Omeruo, Nico Williams, Eduardo Camavinga, Michael Essien, Victor Wanyama, and Cheslin Kolbe. The work was directed by Dave Meyers and judged by a panel of professionals from organizations including Apple, Netflix, and the Smithsonian.
Timeline
The campaign was released in January 2026.
The project won 15 w3 Awards in 2026.
Season Trajectory
This success marks a significant milestone in the history of the w3 Awards by setting new standards for brand storytelling. It reflects a growing shift in how major global sports entities leverage high-end production to capture cultural relevance.
The campaign highlights the continued intersection of professional soccer players with broader entertainment ventures. This project demonstrates how athlete-driven content is increasingly utilized to reach global audiences outside of standard match broadcasts.
The takeaway
The campaign demonstrates the effectiveness of blending diverse cultural elements into commercial storytelling. Brands looking to increase engagement can find success by aligning with high-profile figures across music and professional sports.
Further reading
Learn more about current creative trends in Soccer.
