Bigfoot Group to Expand Sales in Spring/Summer 2027
The fashion group reports a 42% sales increase as it prepares for further growth in the Japanese market.
Updated on Oct. 27, 2026 in Accessories
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Bigfoot Group expects a 42% sales increase for the spring/summer 2027 season, driven by strong European performance and expansion in Japan. The company will also open its first monobrand store for the brand Save My Bag in the Ginza district of Tokyo.
Why it matters
The growth follows Bigfoot Group's integrated strategy of connecting product range and market positioning across its brands. This approach has allowed the company to maintain brand value while scaling global reach.
Save My Bag sold 24,000 units during the spring/summer 2027 campaign, marking a 44% increase compared to the autumn/winter 2026 season. Bigfoot Group continues to implement this growth strategy following its 20th anniversary in June 2026.
The players
Bigfoot Group
This is a fashion and retail corporation that manages a portfolio of brands and recently celebrated two decades of operations.
Save My Bag
This is an accessories brand acquired by Bigfoot Group that is known for its strategy of avoiding promotional sales events.
The details
Bigfoot Group acquired Save My Bag in October 2026 and continues to prioritize a premium market position by avoiding discount events like Black Friday. The group plans to further invest in its e-tail and B2B integrated platforms to support these gains.
Timeline
June 2026: Bigfoot celebrated its 20th anniversary.
October 2026: Bigfoot acquired the brand Save My Bag.
November 15, 2026: Save My Bag opens a store in Tokyo.
Spring/Summer 2027: Campaign period for the 42% sales growth.
Culture Shift
This strategy reflects a broader move among premium fashion houses to distance themselves from volume-based discount culture. By maintaining a firm stance against promotional pricing, the company aligns with a shifting luxury retail model that prioritizes brand equity over short-term spikes.
Customers in Tokyo can access new product lines following the November 2026 store opening in the Ginza district. Shoppers globally will see the brand maintain its current pricing structure as the company continues its policy of rejecting seasonal discount cycles.
The takeaway
Companies can achieve significant growth by doubling down on brand exclusivity rather than relying on widespread discounting. Implementing a cohesive omnichannel strategy remains a key driver for international fashion expansion.
Further reading
Learn more about the latest trends in high-end fashion by exploring our Accessories section.
Source note: This article includes information reported by FashionNetwork.
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