Acid Running Expands Premium Sportswear to Oceania
The premium running apparel brand officially debuts in Australia and New Zealand through a partnership with The Iconic.
Updated on Oct. 27, 2026 in Fashion
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Acid Running is entering the Australian and New Zealand markets by distributing its premium performance garments through The Iconic. This expansion follows a strategic pivot by the brand to prioritize the development of specialized womenswear.
Why it matters
The company identified Australia and New Zealand as premier destinations for outdoors activity, aiming to reach the rapidly growing demographic of female runners. This move allows the brand to scale its reach through an established regional retail partner.
Acid Running reports significant historical growth of 300% in 2024 and 99% in 2025. Its new retail partner, The Iconic, holds a total net merchandise value of A$893 million.
The players
Acid Running
This premium performance apparel brand is headquartered in London and focuses on running garments.
The Iconic
This major online retailer serves as the distribution partner for the brand in the Australian and New Zealand markets.
Oliver Powe
He is the founder of Acid Running who established the company in 2022.
The details
The brand is introducing its collection to the region after gathering feedback from the women's running community, leading to a wider focus on dedicated womenswear. The Iconic facilitates this launch, drawing on previous experience distributing brands like Represent and Tala.
Timeline
Acid Running was founded by Oliver Powe in 2022.
The brand achieved 300% growth in 2024.
The brand achieved 99% growth in 2025.
The official launch in Australia and New Zealand occurred in October 2026.
Culture Shift
The brand's expansion into Oceania capitalizes on the documented trend of women becoming the fastest-growing sports demographic globally. This move reflects a broader societal shift where activewear brands are increasingly prioritizing specific performance needs within their female product lines.
Consumers in Australia and New Zealand now have direct access to the brand's performance gear through an established digital storefront. The expansion simplifies procurement for local runners, potentially increasing the availability of specialized womenswear options in the region.
The takeaway
Acid Running is scaling its international footprint by leveraging established e-commerce infrastructure to meet regional demand. Readers interested in the brand can look for newly available styles on their primary retail distribution site in Oceania.
Further reading
Discover more about evolving industry trends in our Fashion section.
Source note: This article includes information reported by FashionNetwork.
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