Sumwon Studios to Launch Everlast Collection October 29
The co-branded apparel line features a range of activewear for global consumers.
Updated on Oct. 26, 2026 in Fashion
Live Poll
Do you generally support heritage brands partnering with digital fashion platforms for new clothing collections?
Sumwon Studios and Everlast Worldwide will release a new collaborative collection on October 29, 2026. This joint venture between the studio and Frasers Group-owned Everlast includes a variety of casual and athletic clothing.
Why it matters
The partnership is designed to broaden the reach of Everlast within the lifestyle and fashion sectors. It leverages the digital presence of Sumwon Studios, a company co-owned by Shein and Nitin Passi.
The debut collection features items priced between $15 and $80, which translates to a range of £6 to £60. These products are set for global distribution through the Shein marketplace and the official Sumwon Studios website.
The players
Sumwon Studios
This is a joint venture retail entity co-owned by entrepreneur Nitin Passi and the global e-commerce giant Shein.
Everlast Worldwide
Owned by Frasers Group, this brand is historically rooted in boxing and combat sports apparel and equipment.
Nitin Passi
He is a prominent business leader and co-owner of the joint venture company Sumwon Studios.
Shein
This is a global online fashion retailer known for its high-volume, trend-driven supply chain model.
Frasers Group
This is a major British retail conglomerate that maintains ownership of several sporting goods and fashion brands including Everlast.
The details
The collection spans both menswear and womenswear, featuring hoodies, sweats, joggers, track sets, jackets, and tops. This collaboration follows a recent partnership between Everlast Worldwide and the Bronx Legends Boxing Academy in New York.
Timeline
October 2026: Everlast partnered with the Bronx Legends Boxing Academy.
October 29, 2026: Official launch date for the new co-branded collection.
Culture Shift
The project follows the established pattern of major online marketplaces partnering with legacy apparel brands to increase consumer reach. This move demonstrates the ongoing trend of fast-fashion platforms pivoting toward collaborative licensing to maintain relevance with style-conscious demographics.
Global consumers can access the collection directly through the Sumwon Studios website and the Shein marketplace starting October 29. The entry-level pricing structure allows shoppers to purchase activewear pieces ranging from $15 to $80.
The takeaway
Collaborations between legacy sportswear brands and digital marketplaces provide consumers with wider access to branded activewear at accessible price points. Shoppers interested in these collections should monitor launch dates to ensure item availability during initial releases.
Further reading
For more on industry trends, explore our Fashion section.
More information
View the upcoming collection release information on the Sumwon Studios official website.
Live Poll
Do you generally support heritage brands partnering with digital fashion platforms for new clothing collections?
