Indonesian Brand Scarlett Joins ASIA15 2026 List
The Indonesian beauty company is the only national representative named to this year's independent brand program.
Updated on Oct. 26, 2026 in Beauty
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BeautyMatter has selected the Indonesian brand Scarlett for its ASIA15 2026 program, which highlights independent beauty brands. Scarlett stands out as the only representative from Indonesia included in the latest selection.
Why it matters
The ASIA15 program identifies independent beauty brands that show category innovation, cultural relevance, business momentum, and global potential. Selection into the program offers recognition of these brands as key players in the changing regional market.
Founded in 2017, Scarlett utilizes its proprietary Scarlett Beauty Ecosystem to integrate consumer insights directly into product development and manufacturing processes.
The players
Scarlett
An Indonesian beauty and personal care brand that leverages a specialized ecosystem to drive its product development cycle.
BeautyMatter
A global media and intelligence platform that tracks trends and innovations within the professional beauty industry.
The details
Other brands honored alongside Scarlett in the 2026 list include TOCOBO, Torriden, MISTINE, MITH Bangkok, Cocoon, and CODEMINT. The program is a collaborative effort between BeautyMatter USA and BeautyMatter China.
Timeline
Scarlett was founded in 2017.
The brand was selected for the ASIA15 2026 program on October 26, 2026.
Culture Shift
The rise of specialized, independent brands like Scarlett highlights a broader shift where cultural relevance and localized consumer insights are increasingly outperforming legacy beauty standards. This trend moves away from global monolithic beauty brands toward a more fragmented and innovation-driven landscape.
Consumers may find that the brand's inclusion in this list increases its international availability and presence in global retail channels. This recognition often serves as a signal of product maturation, potentially influencing purchasing decisions for those seeking high-potential indie labels.
The takeaway
The selection of Scarlett underscores the growing influence of independent beauty brands that successfully integrate digital insights into their supply chains. Readers interested in the sector should monitor how these 15 selected companies leverage their new platform to scale global operations.
Further reading
For more on emerging brands, visit the Beauty section.
More information
Learn more about the brand's product range on the official brand website.
Live Poll
Do you believe independent regional brands will significantly impact the global beauty industry?
