Johnnie Walker Names Rosé of BLACKPINK Brand Partner
The global spirits brand introduces the artist as a partner with a signature cocktail reveal in Seoul.
Updated on Oct. 26, 2026 in Cocktails
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Diageo-owned Johnnie Walker has officially tapped Rosé of BLACKPINK to serve as a brand partner. To mark the collaboration, the artist debuted a signature drink called the Twist of Something Highball during an event at Signiel Seoul.
Why it matters
The partnership leverages the artist's international appeal to strengthen the brand's presence across major global markets. This move continues a strategy of high-profile collaborations following the brand's work with singer Sabrina Carpenter last year.
Johnnie Walker reports annual sales volume exceeding 22 million cases worldwide. The partnership will roll out across Korea, Britain, Indonesia, and China.
The players
Rosé
A member of the girl group BLACKPINK who recently released a solo album titled 'rosie' and holds dual citizenship in Korea and New Zealand.
Johnnie Walker
A prominent global Scotch whisky brand owned by the multinational beverage company Diageo.
Sabrina Carpenter
An American singer and songwriter who previously entered into a brand partnership with Johnnie Walker in 2025.
The details
At the launch event, Rosé presented the Twist of Something Highball, a signature cocktail that is slated to be served at various bars throughout Seoul. The artist, who holds citizenship in both Korea and New Zealand, recently released a solo album titled 'rosie'.
Timeline
2025: Johnnie Walker entered into a brand partnership with Sabrina Carpenter.
October 26, 2026: Johnnie Walker announced its new brand partnership with Rosé of BLACKPINK.
Culture Shift
The move aligns with the Diageo spirits brand ambassador marketing strategy, which utilizes celebrity influencers to maintain cultural relevance in a competitive market. It reflects a shift toward hyper-localized, star-driven campaigns to engage younger demographics globally.
Fans and patrons in Seoul can expect to find the signature Twist of Something Highball available at select local bar venues following the event. For the broader public, the partnership indicates a refreshed series of marketing campaigns launching across Britain, China, and Indonesia.
The takeaway
Collaborations like this demonstrate how global beverage brands use individual artists to anchor their regional marketing efforts. Consumers can look for these signature drink concepts as a way to engage with the brand's lifestyle initiatives at local establishments.
Further reading
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