Heytea Launches Global Drink Collaboration With Lisa
The beverage brand is teaming up with the Blackpink member to debut a new sticky rice drink and limited-edition merchandise.
Updated on Oct. 20, 2026 in Tea
Live Poll
Do you typically buy food or beverage products because of a celebrity collaboration?
Heytea has launched a global partnership with Blackpink member Lisa, featuring a new Mango Coconut Sticky Rice drink. The collaboration follows a 2025 social media post by the star featuring the brand.
Why it matters
The partnership capitalizes on a viral 2025 social media moment where Lisa shared a photo of herself enjoying a Heytea product. This collaboration brings together the global pop star and the international tea chain for a limited-time consumer experience.
Customers can purchase a sticker set with either a pin or a keychain for $3.99 alongside their drink. The Mango Coconut Sticky Rice drink is available at 45 U.S. Heytea locations for a three-month run.
The players
Lisa
She is a global pop star and a member of the K-pop girl group Blackpink.
Heytea
It is an international tea chain that currently operates more than 3,500 stores across 11 countries and regions.
The details
The new menu item blends Thai sticky rice with mango and a coconut milk-based slush. Fans can find the beverage and accompanying collectibles, which include epoxy stickers and keychains, at Heytea storefronts and through the company mobile application.
Timeline
Lisa shared a photo of a Heytea matcha drink in 2025.
The global collaboration officially launched in October 2026.
The Mango Coconut Sticky Rice drink is available for the next three months.
Culture Shift
This collaboration reflects the broader industry trend of food and beverage brands leveraging organic social media mentions from global celebrities to drive retail engagement. It signals a move toward highly curated, collectible consumer experiences designed for a digital-first audience.
Fans in the U.S. can access the new drink and merchandise at 45 locations or through the brand's mobile app. Shoppers should note the drink is only available for a three-month window at these specific retail sites.
The takeaway
Fans looking to collect the limited-edition pins and keychains should visit participating locations early while stocks last. The collaboration highlights how a single social media post can effectively bridge the gap between digital fandom and retail strategy.
Further reading
Learn more about the latest trends in the industry on our Tea section.
Source note: This article includes information reported by MediaPost.
Live Poll
Do you typically buy food or beverage products because of a celebrity collaboration?
