Primark Selects Kallikor for Supply Chain Digital Twins
The retailer will use Kallikor technology to simulate and test distribution centre configurations.
Updated on Oct. 23, 2026 in Semiconductors
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Primark has selected Kallikor to implement supply chain simulation technology across its network. The retailer aims to utilize digital twins to test operational changes and capital investments before deployment.
Why it matters
By creating digital twins of its distribution centres, Primark intends to evaluate automation pathways and future growth scenarios while reducing implementation risk. This simulation approach ensures the company can maintain efficient customer service levels through data-backed decisions.
Kallikor provides a network design platform that creates digital twins of physical sites to compare multiple operating futures side-by-side. The system delivers decision-ready evidence in four to eight weeks.
The players
Primark
Founded in 1969 and headquartered in Dublin, this international retailer operates more than 500 stores across Europe, the United States, and the Middle East.
Kallikor
Headquartered in London, this company specializes in supply chain network design platforms and digital twin simulations for physical operations.
The details
Primark will use a singular validated model to run and compare alternative solutions within its supply chain infrastructure. This methodology allows teams to stress-test configurations for the retailer, which operates more than 500 stores globally.
Timeline
Primark was founded in 1969.
The Tech Race
The adoption of digital twin simulation technology represents a shift from static planning toward dynamic, data-driven supply chain management. This positions the retailer to compete with firms using advanced analytics to replace legacy forecasting systems.
For the consumer, this technology aims to ensure consistent product availability by optimizing how stock moves through distribution centres. It helps the company avoid service disruptions and manage the logistics required to support its 500-plus locations.
The takeaway
Retailers are increasingly relying on virtual modeling to de-risk major capital investments in automation and logistics. This trend highlights the growing importance of simulation tools in maintaining operational efficiency at scale.
Further reading
Learn more about the latest innovations in industry tech at Semiconductors.
Source note: This article includes information reported by Supplychaindigital.
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