TheBorn Korea Sees Major Global Sales Growth
The restaurant chain reports significant international expansion and increased interest in Korean cuisine.
Updated on Oct. 21, 2026 in Dining Out
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TheBorn Korea has seen a 70 percent increase in sales at its Carrollton, Texas location since 2023. This growth coincides with the company's expansion into Mongolia in the first half of 2026.
Why it matters
The company's performance reflects a broader global rise in interest toward Korean food and tabletop grilling experiences. This demand is driving international market entries despite localized sector fluctuations.
The restaurant chain's 14 Thailand locations averaged 100 million won in monthly sales during 2025. Meanwhile, foreign tourist arrivals in Thailand declined by 7.2 percent during the same year.
The players
TheBorn Korea
TheBorn Korea is a restaurant franchise operator that manages various food brands and pursues international expansion.
The details
The restaurant chain draws customers through a menu featuring briquette-grilled bulgogi and seven-minute kimchi stew. Success is supported by locally tailored strategies and a social media presence that recently saw a video reach 500,000 views.
Timeline
Sales growth at the Carrollton location began in 2023.
The Thailand food and beverage service sector saw 14.2 percent growth in 2024.
The Carrollton restaurant recorded a 38 percent year-on-year sales increase in 2025.
Two restaurants opened in Mongolia during the first half of 2026.
A promotional video reached 500,000 views on October 20, 2026.
Culture Shift
The chain's growth follows the 2025 decline in Thailand foreign tourist arrivals. The company's resilience suggests that local demand for specific dining concepts can remain strong despite shifts in international tourism patterns.
Diners can expect to see the brand's signature tabletop grilling and complimentary side dishes at more international locations. The company is currently evaluating new restaurant formats for potential expansion near Seoul's Gangnam Station.
The takeaway
The success of the brand demonstrates that tailoring menu items to local tastes is an effective strategy for international restaurant growth. Consumers can look for expanded access to Korean tabletop grilling as the company continues to explore new market formats.
Further reading
For more on evolving global dining habits, see our Dining Out section.
Source note: This article includes information reported by The Korea Herald.
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