New Life Group and Inda Kids Take Over 14 CWF Brands
The two distribution firms have assumed management of 14 luxury childrenswear brands previously handled by CWF.
Updated on Oct. 21, 2026 in Fashion
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New Life Group and Inda Kids have officially taken over the management and wholesale distribution of 14 childrenswear brands owned by CWF. This transition impacts a portfolio that includes major fashion names like Givenchy, Chloé, and Marc Jacobs.
Why it matters
The move represents a significant shift in the operational strategy for these high-end labels, leveraging New Life Group's expertise in retail networks and Inda Kids' role as a design-to-retail intermediary.
CWF operates in 83 countries and maintains a presence in 344 department stores globally. The organization manages 39 online retail sites and employs more than 750 people across 6 subsidiaries and 29 showrooms.
The players
CWF
CWF is a France-based fashion company that has been operating for 60 years.
New Life Group
New Life Group is an Italian-based firm that specializes in managing wholesale sales and retail networks for fashion brands.
Inda Kids
Inda Kids is an Italian-based intermediary that connects fashion designers with retail stores to facilitate distribution.
The details
New Life Group specializes in overseeing wholesale sales and expanding retail networks, while Inda Kids functions as a strategic intermediary between designers and retail storefronts. The transferred brands include Kenzo Kids, Boss, Hugo, DKNY, Karl Lagerfeld Kids, Michael Kors, Timberland, Zadig&Voltaire, Billieblush, and Catimini.
Timeline
1995: CWF abandoned mass-market brands for high-end licensing.
1997: CWF created the Timberland children's brand.
Early 2000s: CWF opened first stores in Galeries Lafayette.
October 2026: New Life Group and Inda Kids assume distribution.
Culture Shift
This transition aligns with the industry-wide move toward specialized distribution models that prioritize high-end licensing and brand-specific retail networks. It follows the pattern set by the 1995 shift toward premium market positioning.
Customers shopping for these luxury childrenswear brands may notice changes in retail availability or updated online storefront experiences as new distributors take control. The shift aims to refine how these products are managed across the 2,500 retail locations where the brands are sold.
The takeaway
This consolidation of distribution highlights the increasing importance of specialized intermediaries in the global childrenswear market. Consumers can expect continued access to these 14 brands, now managed by firms focused on expanding wholesale and retail reach.
Further reading
For additional insights on global industry trends, visit the Fashion section.
Source note: This article includes information reported by Modaes.
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