Forever New Completed Global eCommerce Migration
The retailer successfully shifted its digital operations to Shopify after a nine-month project.
Updated on Oct. 12, 2026 in Retail
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Fashion retailer Forever New has completed the migration of its eCommerce platforms from Magento to Shopify. The transition covers business operations in Australia, New Zealand, the United Kingdom, and Canada.
Why it matters
The move aims to increase operational agility, as the previous system required excessive time for routine digital updates. The company sought specific functions already integrated within the Shopify platform to streamline its digital workflow.
Forever New operates nearly 400 stores and concessions across more than 25 countries. The migration project, which spanned nine months, involved integrating Shopify with existing ERP, warehouse, and merchandising systems.
The players
Forever New
Forever New is an international fashion retailer that operates nearly 400 storefronts and concessions across more than 25 countries.
Shopify
Shopify is a multinational e-commerce company that provides a proprietary platform for online stores and retail point-of-sale systems.
Magento
Magento is an open-source e-commerce platform that the company utilized for its digital storefronts for more than 10 years.
The details
The transition followed a composable commerce model, utilizing Shopify tools alongside specialist third-party providers. The project successfully standardized the platform after more than a decade of the business using Magento.
Timeline
The US, India, and South Africa markets migrated to Shopify earlier in 2026.
The migration for Australia, New Zealand, the UK, and Canada concluded in October 2026.
Market Landscape
Forever New's move to Shopify follows the broader retail trend of adopting flexible, composable commerce models to replace aging legacy systems. This shift helps retailers maintain competitive digital capabilities while simplifying the integration of enterprise software.
Shoppers may experience more consistent digital features and faster site performance across the company's regional websites. The integration aims to reduce technical friction during future online shopping experiences.
The takeaway
Retailers often undergo significant digital migrations to improve site responsiveness and internal operational efficiency. Brands that move to more flexible software ecosystems typically prioritize faster deployment cycles for customer-facing features.
Further reading
For more on industry shifts in digital storefronts, visit our Retail section.
Source note: This article includes information reported by eCommerceNews Australia.
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