Mango Expands Retail Presence in Italy and Turkey
The fashion retailer is scaling its international footprint with new storefronts and a strategic partnership with Coin.
Updated on Oct. 21, 2026 in Retail
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Mango has opened new retail locations in Catania, Italy, and Istanbul, Turkey, as part of its ongoing international expansion efforts. The brand is also executing its 4E Strategic Plan 2024-2026 to bolster its global market share.
Why it matters
The company is aggressively scaling its presence in key European and Eurasian markets to capitalize on recent financial momentum. These openings support the overarching goals of its 2024-2026 strategic plan to drive revenue growth.
Mango recorded 30% growth in Italy last year and currently operates over 2,900 points of sale worldwide. The company posted 1.852 billion euros in revenue during the first half of 2026.
The players
Mango
Mango is a global fashion retailer known for designing, manufacturing, and marketing apparel and accessories for men, women, and children.
Katarzyna Niemirowicz Majtas
Katarzyna Niemirowicz Majtas serves as the global retail director tasked with overseeing the brand's expansive international retail strategy.
Coin
Coin is an Italian department store chain that partners with international brands to host shop-in-shop retail spaces.
The details
The retailer opened a 1,000-square-metre store in Catania and three new shops in Istanbul at Florentia Village, Koru Florya, and İstanbul AVM. Additionally, Mango has partnered with the Coin department store chain to launch 22 shops in Italy by 2027.
Timeline
1984: Mango was founded.
1997: Mango arrived in Turkey.
2001: The retailer entered the Italian market.
2025: Mango recorded a 3.8 billion euro turnover.
2027: The Coin partnership expansion phase is scheduled to conclude.
Market Landscape
These store openings reflect a broader corporate move to capture market share through strategic partnerships and physical expansion. This trajectory positions the brand to compete more effectively against rivals by increasing its footprint within established retail networks like Coin.
Shoppers in Italy can expect increased accessibility to the brand as it opens 22 locations within the Coin department store network. This expansion improves product availability and simplifies the purchasing experience for local customers.
The takeaway
Mango is leveraging a multi-country strategy to maintain its recent 30% growth momentum in the Italian market. Consumers should look for more integration between the brand and legacy department stores as these partnerships continue to scale.
What happens next
Mango plans to expand its partnership with the Coin department store chain into Genoa, Como, and Trieste in 2027.
Further reading
For more information on the evolving competitive environment, visit the Retail sector page.
Source note: This article includes information reported by FashionNetwork.
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